Color Palette: Soothing Serenity

1. Soft Blue - 
                            
                            #B0C4DE
                         - This calm and serene blue represents the tranquility and peace that comes with recovery.

2. Pale Green - 
                            
                            #98FB98
                         - This gentle and soothing green represents growth, renewal, and the fresh start that recovery brings.

3. Warm Gray - 
                            
                            #D3D3D3
                         - This comforting and neutral gray represents stability, reliability, and the support system that recovery provides.

4. Muted Purple - 
                            
                            #A09BC2
                         - This subtle and calming purple represents the inner strength and resilience needed to overcome addiction.

5. Dusty Rose - 
                            
                            #C4A7A1
                         - This warm and muted pink represents the self-love, compassion, and empathy that are key components of recovery.

The Soothing Serenity color palette is perfect for a brand that sells merchandise and accessories for people in recovery. These soft and calming colors evoke feelings of tranquility, peace, and serenity, helping individuals feel grounded and centered on their journey to sobriety. This palette also represents growth, renewal, and inner strength, reminding individuals that recovery is a journey worth taking and that they are not alone.