Jojoba
About This Color Palette
### Jojoba Color Palette
1. **Jojoba Gold**
- **Hex Code:**
#D1B86D
- **Description:** A warm, muted gold that captures the essence of jojoba oil, reflecting its natural richness and nourishing properties.
2. **Desert Sage**
- **Hex Code:**
#B7C9A8
- **Description:** A soft, earthy green reminiscent of the shrublands where jojoba plants thrive, evoking a sense of tranquility and nature.
3. **Sandy Beige**
- **Hex Code:**
#E1C6A9
- **Description:** A light beige that mirrors the sandy landscapes of the desert, providing a neutral base that complements the other colors in the palette.
4. **Sunset Coral**
- **Hex Code:**
#F2A07A
- **Description:** A warm coral shade that brings a touch of vibrancy and warmth, reminiscent of the beautiful sunsets over desert horizons.
### Palette Overview
This Jojoba color palette blends warm, earthy tones with soft neutrals, creating a harmonious and natural look. It embodies the essence of the jojoba plant and its environment, perfect for designs that aim to evoke a sense of calm and organic beauty.
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Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
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The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
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Composition #01
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Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Canadian Maple
#D1B86D
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Morris Leaf
#B7C9A8
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Larb Gai
#E1C6A9
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Mexican Standoff
#F2A07A
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Theory Analysis
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Aa
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Understanding Contrast Ratios
4.5:1 (Level AA)
The minimum required contrast ratio for normal text to be considered accessible under WCAG 2.1 Level AA. For large text, the requirement is lower at 3.0:1. This is the standard target for most web content.
7.0:1 (Level AAA)
The "gold standard" for accessibility. Achieving a 7.0:1 ratio ensures that your text is readable even for people with significant vision loss. For large text, the AAA requirement is 4.5:1.
What counts as Large Text?
WCAG defines large text as anything 18pt (approx. 24px) or larger, or 14pt (approx. 18.66px) and bold or larger. Most headings fall into this category.
Why it matters
Proper contrast is essential for everyone, but especially for people with color blindness, low vision, or those viewing screens in bright sunlight.