Color Palette:

1. Color Name: Midnight Blue
   Hex Code: 
                            
                            #191970
                        
   Description: This deep, rich blue color represents professionalism and trust. It adds a touch of elegance to the modern paid media design, while also conveying a sense of reliability and expertise.

2. Color Name: Electric Green
   Hex Code: 
                            
                            #00FF00
                        
   Description: This vibrant green color creates a striking contrast and grabs attention. It signifies growth, innovation, and a forward-thinking approach. It brings a modern and energizing element to the paid media design.

3. Color Name: Silver Grey
   Hex Code: 
                            
                            #C0C0C0
                        
   Description: This neutral grey color provides a clean and sophisticated backdrop for the modern paid media design. It exudes professionalism and neutrality, allowing other colors to stand out while maintaining a modern aesthetic.

4. Color Name: Coral Pink
   Hex Code: 
                            
                            #FF7F50
                        
   Description: This warm and playful pink color adds a pop of vibrancy to the modern paid media design. It represents creativity, enthusiasm, and a youthful spirit, making it an excellent choice to attract attention and engage viewers.

5. Color Name: Goldenrod
   Hex Code: 
                            
                            #DAA520
                        
   Description: This warm, golden yellow color brings a touch of elegance and luxury to the modern paid media design. It symbolizes success, confidence, and prestige, making it an ideal choice for digital designers targeting high-end audiences.

Overall Description: This color palette for a modern paid media design combines deep blues, vibrant greens, neutral greys, playful pinks, and elegant golds. It aims to create a visually engaging and contemporary look while conveying professionalism, innovation, creativity, and prestige.