<Supermarket Fresh>
1. Fresh Green - 
                            
                            #4CAF50
                         - A vibrant green that symbolizes freshness and nature, ideal for grocery and supermarket branding.
2. Warm Yellow - 
                            
                            #FFEB3B
                         - A cheerful and inviting yellow that evokes feelings of happiness and warmth, making customers feel welcome.
3. Trustworthy Blue - 
                            
                            #2196F3
                         - A calm and dependable blue that instills a sense of trust and reliability in the brand.
4. Earthy Brown - 
                            
                            #8B4513
                         - A rich, earthy brown that connects to wholesome products and grounding values, enhancing the brand’s authenticity.
5. Soft White - 
                            
                            #FFFFFF
                         - A clean, soft white that provides a fresh and spacious feeling, ensuring products stand out and feel approachable.

This color palette combines fresh, vibrant colors that evoke a sense of nature and health, alongside warm and trustworthy tones to create an inviting atmosphere for supermarket shoppers.

Would you like to explore specific shades or variations within this palette, or do you have a particular target demographic in mind?