I Need A Color Palette For A Supermarket Brand—Fresh, Inviting, And Trustworthy. Any Suggestions?
About This Color Palette
<Supermarket Fresh>
1. Fresh Green -
#4CAF50
- A vibrant green that symbolizes freshness and nature, ideal for grocery and supermarket branding.
2. Warm Yellow -
#FFEB3B
- A cheerful and inviting yellow that evokes feelings of happiness and warmth, making customers feel welcome.
3. Trustworthy Blue -
#2196F3
- A calm and dependable blue that instills a sense of trust and reliability in the brand.
4. Earthy Brown -
#8B4513
- A rich, earthy brown that connects to wholesome products and grounding values, enhancing the brand’s authenticity.
5. Soft White -
#FFFFFF
- A clean, soft white that provides a fresh and spacious feeling, ensuring products stand out and feel approachable.
This color palette combines fresh, vibrant colors that evoke a sense of nature and health, alongside warm and trustworthy tones to create an inviting atmosphere for supermarket shoppers.
Would you like to explore specific shades or variations within this palette, or do you have a particular target demographic in mind?
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
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Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Fresh Green
#4CAF50
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Warm Yellow
#FFEB3B
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Trustworthy Blue
#2196F3
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Earthy Brown
#8B4513
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Soft White
#FFFFFF
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Wheel Distribution
Harmony Analysis
Dominant Temperature
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Harmony Type
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Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio