1. Earthy Tones • Terracotta (#D97742) • Olive Green (#6 B8 E23) • Warm Beige (#F5 E3 C3) • Clay Brown (#B35835) • Sage Green (#A8 Bca0)
About This Color Palette
<Earthy Tones>
1. Primary Color - Terracotta -
#D97742
- A warm and inviting color, ideal for evoking a sense of comfort and stability.
2. Secondary Color - Olive Green -
#6B8E23
- Represents growth and harmony, making it suitable for eco-friendly branding.
3. Accent Color - Warm Beige -
#F5E3C3
- A neutral and soft color that complements the palette, great for backgrounds and text.
4. Accent Color - Clay Brown -
#B35835
- Adds depth and richness, perfect for elements that require emphasis.
5. Accent Color - Sage Green -
#A8BCA0
- A calming color that balances the earthy tones, ideal for secondary elements or highlights.
Color Palette Description:
The “Earthy Tones” palette is inspired by natural elements and conveys a sense of warmth, stability, and growth. This palette is suitable for corporate branding in industries like eco-friendly products, wellness, and organic food, providing a harmonious balance between inviting warmth and nurturing calmness.
Usage Recommendations:
- Terracotta: Use as the primary brand color in logos and key visual elements.
- Olive Green: Ideal for secondary elements such as buttons, links, or headings.
- Warm Beige: Great for backgrounds, text areas, or to create negative space within designs.
- Clay Brown: Use for call-to-action buttons or important notices where you want to draw attention.
- Sage Green: Perfect for highlights, secondary text, or subtle backgrounds.
Follow-Up Questions:
- What specific industry or type of business are you considering this palette for?
- Do you have any preferences for the tone (e.g., modern, traditional) of the branding?
- Would you like to explore additional colors or variations within this palette?
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Pesto di Rucola
#6B8E23
Holy Cannoli
#D97742
Delightful Pastry
#F5E3C3
Monument Valley
#B35835
Meadow Morn
#A8BCA0
Color Wheel Distribution
Harmony Analysis
Dominant Temperature
--
Harmony Type
--
Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio