<Memphis Neon Aesthetic with Purple> 
1. Primary Magenta - 
                            
                            #D5006D
                         - A vibrant, eye-catching magenta that serves as the primary brand color, evoking energy and creativity.
2. Electric Blue - 
                            
                            #00BFFF
                         - A striking electric blue that complements the primary color, representing innovation and modernity.
3. Bright Yellow - 
                            
                            #FFEA00
                         - A lively yellow that adds a sense of optimism and warmth, used as a secondary color to grab attention.
4. Neon Green - 
                            
                            #39FF14
                         - A bold neon green that serves as an accent color, symbolizing growth and freshness, perfect for highlighting key elements.
5. Neon Purple - 
                            
                            #A200FF
                         - A dazzling neon purple that introduces a sense of luxury and creativity, ideal for adding depth and intrigue.
6. Deep Black - 
                            
                            #000000
                         - A strong black that provides contrast and structure, used for outlines and typography to enhance visibility and clarity.
7. Soft White - 
                            
                            #FFFFFF
                         - A clean white that balances the vibrancy of neon colors, ideal for backgrounds and negative space to ensure legibility. 

This updated color palette maintains the vibrant Memphis aesthetic while integrating a striking neon purple that adds a touch of luxury and creativity. The combination of these colors ensures a bold and dynamic branding strategy that can capture attention effectively.

Follow-up Questions:

1. How do you envision using the purple neon color in your branding—more as a primary element or as an accent?
2. Are there specific applications you have in mind (e.g., website design, social media, print materials) where these colors will be used?
3. Would you like to explore any additional colors or variations that might work well with this palette?