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Corporate Branding Palette

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Primary Blue #003C71
Soft Gray #A7B2B8
Bright Green #4CAF50
Warm Orange #FF6F20
Slate Blue #6A9BD1
#003C71 Primary Blue
#A7B2B8 Soft Gray
#4CAF50 Bright Green
#FF6F20 Warm Orange
#6A9BD1 Slate Blue

Corporate Branding Palette

About This Color Palette

 < Corporate Branding Palette > 
1. Primary Blue - 
                            
                            #003C71
                         - A deep and trustworthy blue that conveys professionalism and reliability. Ideal for main branding elements such as logos and headers.
2. Soft Gray - 
                            
                            #A7B2B8
                         - A neutral soft gray that adds sophistication and balances the palette. Suitable for backgrounds and secondary text to maintain readability.
3. Bright Green - 
                            
                            #4CAF50
                         - A vibrant green that symbolizes growth and innovation. Great for call-to-action buttons and emphasis on key areas, such as highlights in marketing materials.
4. Warm Orange - 
                            
                            #FF6F20
                         - An inviting orange that promotes enthusiasm and creativity. Use for accents and highlights to draw attention to important information.
5. Slate Blue - 
                            
                            #6A9BD1
                         - A calming slate blue that complements the primary blue. Effective for subheadings and secondary branding elements, maintaining cohesion across various platforms.

Description:

This corporate branding palette combines trust and professionalism with a touch of creativity and innovation. The primary blue serves as the foundation, while the accompanying colors enhance readability and engagement, suitable for various corporate applications—from websites to printed materials.

Usage Recommendations:

  • Primary Blue ( #003C71 ): Use for main branding elements like logos, headers, and key visuals.
  • Soft Gray ( #A7B2B8 ): Ideal for backgrounds and text to ensure clarity and sophistication.
  • Bright Green ( #4CAF50 ): Use for call-to-action buttons, important highlights, and areas needing emphasis.
  • Warm Orange ( #FF6F20 ): Suitable for accents, alerts, and notifications to attract attention.
  • Slate Blue ( #6A9BD1 ): Effective for subheadings, secondary branding elements, and supportive graphics.

Follow-Up Questions:

  1. What specific industry or sector is this branding palette intended for?
  2. Are there any existing brand colors or elements that you’d like to incorporate or avoid?
  3. What type of materials will you be using this color palette for (e.g., digital, print, both)?
  4. Do you have any preferences for the mood or tone of the branding (e.g., modern, traditional, innovative)?
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Logo Variations

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Business Card

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John Doe

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Type Scale

Heading 1

Bold / 48px

Heading 2

Bold / 36px

Heading 3

Bold / 30px

Heading 4

Bold / 24px

Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Regular / 16px

Article Layout

Design Trends

The Future of Color

Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.

"Color is a power which directly influences the soul."

Why it matters

Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.

Abstract

Composition #01

variables.css

        

Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.

Original Palette

Protanopia

Red-blind (approx. 1% of men)

Deuteranopia

Green-blind (approx. 1% of men)

Tritanopia

Blue-blind (very rare)

Achromatopsia

Total color blindness (monochromacy)

Primary Blue

#003C71

Soft Gray

#A7B2B8

Bright Green

#4CAF50

Warm Orange

#FF6F20

Slate Blue

#6A9BD1

Color Wheel Distribution

Harmony Analysis

Dominant Temperature

--

Harmony Type

--

Analyzing color relationships...

Color Values (HSL)

Select Background

Select Text Color

Contrast Analysis

Aa

The quick brown fox jumps over the lazy dog.

Contrast Ratio --

Normal Text

WCAG AA --
WCAG AAA --

Large Text

WCAG AA --
WCAG AAA --

Understanding WCAG Scores

Normal Text

  • AA requires 4.5:1 ratio
  • AAA requires 7.0:1 ratio

Large Text (18pt+ or 14pt+ bold)

  • AA requires 3.0:1 ratio
  • AAA requires 4.5:1 ratio

What would you like to do?

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Update Your Palette

Current Palette

Primary Blue
Soft Gray
Bright Green
Warm Orange
Slate Blue

Corporate Branding Palette

Try these examples: