<Brand Identity Business Palette>
1. Primary Blue - 
                            
                            #004C99
                         - A strong, professional blue that conveys trust and reliability.
2. Soft Gray - 
                            
                            #B0B3B8
                         - A neutral gray that adds sophistication and balance to the palette.
3. Vibrant Orange - 
                            
                            #FF6F20
                         - A dynamic orange that represents energy and creativity, making the brand approachable.
4. Deep Navy - 
                            
                            #002D55
                         - A darker shade for depth and authority, ideal for backgrounds or accents.
5. Fresh Green - 
                            
                            #4CAF50
                         - A lively green that symbolizes growth and innovation, promoting a forward-thinking image.

This color palette is designed to create a professional and trustworthy identity for a business while incorporating energetic and innovative tones to attract attention and encourage engagement. The combination of blues and grays offers a solid foundation, while the vibrant colors provide a modern touch.

What specific emotions or values do you want your brand to convey? Are there any particular colors you want to avoid?