Corporate Ambition
About This Color Palette
<Corporate Ambition>
1. Primary Brand Color -
#D76B30
- A warm, vibrant orange that embodies enthusiasm, creativity, and ambition. Ideal for main branding elements and call-to-action buttons.
2. Secondary Color -
#A0522D
- A rich brown that represents stability, reliability, and endurance. Suitable for backgrounds, typography, and secondary elements to create depth.
3. Accent Color -
#C95A2E
- A lighter shade of orange that complements the primary color. Great for highlights, icons, and interactive elements to draw attention.
4. Accent Color -
#5A3E29
- A darker brown that conveys sophistication and strength. Perfect for footer backgrounds, borders, and less prominent elements.
5. Neutral Color -
#F5F5F5
- A soft, light gray that provides balance and space. Ideal for backgrounds and to enhance readability of text.
This palette combines the warmth and energy of orange with the grounded nature of brown, reflecting a corporate ethos that values ambition and courage.
Would you like suggestions on how to implement this color palette in your branding materials, or do you have specific design elements in mind where these colors will be applied?
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3 Bold / 30px
Heading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
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Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Primary Brand Color
#D76B30
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Secondary Color
#A0522D
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Accent Color
#C95A2E
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Accent Color
#5A3E29
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Neutral Color
#F5F5F5
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Theory Analysis
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Harmony Analysis
Dominant Temperature
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Harmony Type
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Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio