Cohesive Corporate Palette
About This Color Palette
Based on your request to improve the color palette while maintaining a cohesive look suitable for corporate branding, here is a refined palette:
<Cohesive Corporate Palette>
1. Primary Color -
#0056A6
- A strong, professional blue that conveys trust and reliability, making it ideal for corporate branding.
2. Secondary Color -
#A5C7E0
- A lighter, soothing blue that complements the primary color while adding a touch of calmness and approachability.
3. Highlight Color -
#2EE8E5
- A vibrant aqua that adds energy and modernity, creating a fresh and appealing accent.
4. Light Color -
#F1F6F9
- A soft, neutral off-white that provides balance and enhances readability, perfect for backgrounds or large areas.
5. Accent Color -
#FF6F61
- A warm coral that brings warmth and enthusiasm, ideal for calls to action or highlights in marketing materials.
Description of the Palette:
This cohesive corporate palette combines a professional deep blue as the primary color, with lighter shades that enhance the overall aesthetic. The highlight aqua adds a contemporary feel, while the soft off-white provides a clean backdrop. The warm coral accent adds a pop of color that can draw attention effectively.
Usage Recommendations:
- Primary Color ( #0056A6 ): Use for logos, headers, and key elements to establish brand identity.
- Secondary Color ( #A5C7E0 ): Ideal for backgrounds, secondary buttons, or infographics to provide contrast without overwhelming.
- Highlight Color ( #2EE8E5 ): Use for highlights, important information, or interactive elements to attract user attention.
- Light Color ( #F1F6F9 ): Perfect for backgrounds, card designs, and areas needing a clean, spacious feel.
- Accent Color ( #FF6F61 ): Use sparingly for buttons, links, or calls to action to create excitement and drive engagement.
Follow-up Questions:
- What specific industry does your brand belong to, and are there any particular emotions you want to evoke through the color palette?
- Are there any existing branding materials or themes that you want to align with this new palette?
- Do you have any preferences for the color distribution (e.g., more dominant primary, or more accents)?
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
Download Files
Copy Code
Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Primary Color
#0056A6
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Secondary Color
#A5C7E0
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Highlight Color
#2EE8E5
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Light Color
#F1F6F9
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Accent Color
#FF6F61
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Wheel Distribution
Harmony Analysis
Dominant Temperature
--
Harmony Type
--
Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio