Branding Essentials
About This Color Palette
< Branding Essentials >
1. Soft Peach -
#FFDAB9
- The primary background color for branding materials, evoking warmth and approachability.
2. Mint Green -
#98FF98
- Used for secondary elements like taglines or highlights in promotional materials, enhancing visual appeal and freshness.
3. Deep Blue -
#00008B
- The main text color for brand name and important information, providing clarity and professionalism.
4. Gold Accents -
#FFD700
- Applied in logos and key visuals as an accent color, conveying luxury and quality.
5. Bright Red -
#FF4500
- Utilized for calls-to-action and promotional messages, ensuring they stand out and capture attention.
This branding color palette creates a cohesive and appealing identity that balances warmth with professionalism, making it suitable for various branding applications like logos, business cards, and marketing materials.
What specific elements do you need for your branding (e.g., logo design, typography suggestions, or marketing collateral)? Would you like to explore any particular themes for your brand identity?
Overview
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
Download Files
Copy Code
Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Soft Peach
#FFDAB9
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Mint Green
#98FF98
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Deep Blue
#00008B
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Gold Accents
#FFD700
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Bright Red
#FF4500
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Wheel Distribution
Harmony Analysis
Dominant Temperature
--
Harmony Type
--
Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio