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Expanded Blue And White Political Branding Palette

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Primary Blue #2c84dc
Sky Blue #87ceeb
Navy Blue #001f4d
Crisp White #ffffff
Light Steel Blue #b0c4de
Ice Blue #f0f8ff
Azure #007fff
Steel Blue #4682b4
Pale Blue #afc3e2
Carbon #333333
#2c84dc Primary Blue
#87ceeb Sky Blue
#001f4d Navy Blue
#ffffff Crisp White
#b0c4de Light Steel Blue
#f0f8ff Ice Blue
#007fff Azure
#4682b4 Steel Blue
#afc3e2 Pale Blue
#333333 Carbon

Expanded Blue and White Political Branding Palette

About This Color Palette

Here’s an expanded color palette suitable for political branding, maintaining the blue and white theme while adding a few additional complementary colors.

 <Expanded Blue and White Political Branding Palette>
1. Primary Blue - 
                            
                            #2c84dc
                         - A vibrant and trustworthy blue that conveys confidence and stability, ideal for main branding elements such as logos and headers.
2. Sky Blue - 
                            
                            #87ceeb
                         - A lighter shade that promotes a sense of openness and approachability; suitable for backgrounds or secondary elements to create a calming effect.
3. Navy Blue - 
                            
                            #001f4d
                         - A deep, authoritative blue that adds professionalism and seriousness; recommended for text and important information to enhance legibility.
4. Crisp White - 
                            
                            #ffffff
                         - A clean, neutral color that represents purity and simplicity; perfect for backgrounds and to create contrast with other blue shades.
5. Light Steel Blue - 
                            
                            #b0c4de
                         - A soft blue that adds a touch of warmth and approachability; ideal for accents or to highlight specific areas without overwhelming the primary colors.
6. Ice Blue - 
                            
                            #f0f8ff
                         - A very light blue that offers a sense of tranquility and peace; suggested for large background areas to maintain a fresh and airy feel.
7. Azure - 
                            
                            #007fff
                         - A bright, cheerful blue that can be used for call-to-action buttons or highlights, injecting energy into the campaign materials.
8. Steel Blue - 
                            
                            #4682b4
                         - A medium blue that provides a sophisticated feel; suitable for headers or subheaders to maintain readability and engagement.
9. Pale Blue - 
                            
                            #afc3e2
                         - A very light shade of blue that can be used for subtle backgrounds or infographics, helping to keep the design airy and non-overwhelming.
10. Charcoal Gray - 
                            
                            #333333
                         - A dark gray that can work well for text and contrast without the harshness of pure black; it adds a modern touch while ensuring legibility.

This expanded color palette offers a broader range of options while maintaining a cohesive look. The additional shades can provide more versatility in your campaign materials, allowing for differentiation in various elements such as headers, backgrounds, and call-to-action buttons.

Follow-up Questions:

  1. Which specific shades or colors from this expanded palette resonate most with your campaign’s vision?
  2. Are there particular elements of the campaign (like infographics or posters) that you want to emphasize with specific colors?
  3. Would you like any guidance on how to combine these colors effectively in your materials?
  4. Are there any specific accessibility considerations you’d like to address in the color choices?
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Type Scale

Heading 1

Bold / 48px

Heading 2

Bold / 36px

Heading 3

Bold / 30px

Heading 4

Bold / 24px

Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Regular / 16px

Article Layout

Design Trends

The Future of Color

Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.

"Color is a power which directly influences the soul."

Why it matters

Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.

Abstract

Composition #01

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Copy Code

variables.css

          

Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.

Original Palette

Protanopia

Red-blind (approx. 1% of men)

Deuteranopia

Green-blind (approx. 1% of men)

Tritanopia

Blue-blind (very rare)

Achromatopsia

Total color blindness (monochromacy)

Shades & Tints

Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.

Primary Blue

#2c84dc

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Sky Blue

#87ceeb

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Navy Blue

#001f4d

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Crisp White

#ffffff

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Light Steel Blue

#b0c4de

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Ice Blue

#f0f8ff

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Azure

#007fff

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Steel Blue

#4682b4

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Pale Blue

#afc3e2

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Carbon

#333333

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Color Wheel Distribution

Harmony Analysis

Dominant Temperature

--

Harmony Type

--

Analyzing color relationships...

Color Values (HSL)

Select Background

Select Text Color

Contrast Analysis

Aa

The quick brown fox jumps over the lazy dog.

Contrast Ratio --

Normal Text

WCAG AA --
WCAG AAA --

Large Text

WCAG AA --
WCAG AAA --

Understanding WCAG Scores

Normal Text

  • AA requires 4.5:1 ratio
  • AAA requires 7.0:1 ratio

Large Text (18pt+ or 14pt+ bold)

  • AA requires 3.0:1 ratio
  • AAA requires 4.5:1 ratio

What would you like to do?

Other Similar Palettes

#FFFFFF
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#FFFDD0
#006A4E
#808000
#36454F
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#6F4E37
#007BFF
#32CD32
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#FFFFFF
#007BFF
#32CD32
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#FFFFFF
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#f1f1f1
#f6a600
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#2c84dc
#87ceeb
#001f4d
#ffffff
#b0c4de
#f0f8ff
#2c84dc
#87ceeb
#001f4d
#ffffff
#b0c4de
#f0f8ff

Update Your Palette

Current Palette

Primary Blue
Sky Blue
Navy Blue
Crisp White
Light Steel Blue
Ice Blue
Azure
Steel Blue
Pale Blue
Carbon

Expanded Blue and White Political Branding Palette

Try these examples: