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Corporate Branding Palette

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Primary Blue #003A70
Soft Gray #B0B3B8
Vibrant Teal #009688
Warm Orange #FF6F20
Light Beige #F5F5DC
Dark Charcoal #333333
#003A70 Primary Blue
#B0B3B8 Soft Gray
#009688 Vibrant Teal
#FF6F20 Warm Orange
#F5F5DC Light Beige
#333333 Dark Charcoal

Corporate Branding Palette

About This Color Palette

Here’s a cohesive color palette suitable for corporate branding, focusing on trust, professionalism, and modernity.

 <Corporate Branding Palette>
1. Primary Blue - 
                            
                            #003A70
                         - A deep, trustworthy blue that conveys professionalism and reliability, ideal for primary brand usage such as logos and main backgrounds.
2. Soft Gray - 
                            
                            #B0B3B8
                         - A neutral gray that complements the primary blue without overwhelming it, perfect for backgrounds and text to ensure readability.
3. Vibrant Teal - 
                            
                            #009688
                         - An energetic teal that adds a fresh modern touch, suitable for secondary elements like buttons, links, and highlights.
4. Warm Orange - 
                            
                            #FF6F20
                         - A warm orange that evokes enthusiasm and creativity, ideal for accent elements or calls to action.
5. Light Beige - 
                            
                            #F5F5DC
                         - A light, soft beige that provides balance and warmth, great for backgrounds or secondary areas where a softer touch is needed.
6. Dark Charcoal - 
                            
                            #333333
                         - A strong, dark charcoal for typography and important elements that require high contrast, ensuring clarity and emphasis.

Description:

This color palette combines a primary blue to establish trust and professionalism, which is essential in corporate branding. The soft gray and light beige provide neutral tones that enhance readability and create a calming effect. The vibrant teal and warm orange serve as energetic accents, attracting attention and providing a modern flair. Dark charcoal offers a strong contrast for text, ensuring it stands out.

Usage Recommendations:

  • Primary Blue: Use for logos, headers, and main navigation bars.
  • Soft Gray: Ideal for backgrounds, secondary text, and subtle design elements.
  • Vibrant Teal: Use for buttons, icons, and other interactive elements.
  • Warm Orange: Perfect for call-to-action buttons and promotional banners.
  • Light Beige: Use for sections of content or backgrounds to soften the overall look.
  • Dark Charcoal: Great for body text, headers, and important information.

Follow-up Questions:

  1. What industry is the corporate branding targeted towards?
  2. Are there any specific emotions or messages you want to convey with this palette?
  3. Would you prefer more muted tones or vibrant colors in the palette?
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Business Card

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John Doe

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john.doe@brandname.com

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Type Scale

Heading 1

Bold / 48px

Heading 2

Bold / 36px

Heading 3

Bold / 30px

Heading 4

Bold / 24px

Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Regular / 16px

Article Layout

Design Trends

The Future of Color

Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.

"Color is a power which directly influences the soul."

Why it matters

Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.

Abstract

Composition #01

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variables.css

          

Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.

Original Palette

Protanopia

Red-blind (approx. 1% of men)

Deuteranopia

Green-blind (approx. 1% of men)

Tritanopia

Blue-blind (very rare)

Achromatopsia

Total color blindness (monochromacy)

Shades & Tints

Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.

Primary Blue

#003A70

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Soft Gray

#B0B3B8

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Vibrant Teal

#009688

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Warm Orange

#FF6F20

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Light Beige

#F5F5DC

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Dark Charcoal

#333333

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Color Wheel Distribution

Harmony Analysis

Dominant Temperature

--

Harmony Type

--

Analyzing color relationships...

Color Values (HSL)

Select Background

Select Text Color

Contrast Analysis

Aa

The quick brown fox jumps over the lazy dog.

Contrast Ratio --

Normal Text

WCAG AA --
WCAG AAA --

Large Text

WCAG AA --
WCAG AAA --

Understanding WCAG Scores

Normal Text

  • AA requires 4.5:1 ratio
  • AAA requires 7.0:1 ratio

Large Text (18pt+ or 14pt+ bold)

  • AA requires 3.0:1 ratio
  • AAA requires 4.5:1 ratio

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Update Your Palette

Current Palette

Primary Blue
Soft Gray
Vibrant Teal
Warm Orange
Light Beige
Dark Charcoal

Corporate Branding Palette

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