Corporate Branding Palette
About This Color Palette
Here’s a cohesive color palette suitable for corporate branding, focusing on trust, professionalism, and modernity.
<Corporate Branding Palette>
1. Primary Blue -
#003A70
- A deep, trustworthy blue that conveys professionalism and reliability, ideal for primary brand usage such as logos and main backgrounds.
2. Soft Gray -
#B0B3B8
- A neutral gray that complements the primary blue without overwhelming it, perfect for backgrounds and text to ensure readability.
3. Vibrant Teal -
#009688
- An energetic teal that adds a fresh modern touch, suitable for secondary elements like buttons, links, and highlights.
4. Warm Orange -
#FF6F20
- A warm orange that evokes enthusiasm and creativity, ideal for accent elements or calls to action.
5. Light Beige -
#F5F5DC
- A light, soft beige that provides balance and warmth, great for backgrounds or secondary areas where a softer touch is needed.
6. Dark Charcoal -
#333333
- A strong, dark charcoal for typography and important elements that require high contrast, ensuring clarity and emphasis.
Description:
This color palette combines a primary blue to establish trust and professionalism, which is essential in corporate branding. The soft gray and light beige provide neutral tones that enhance readability and create a calming effect. The vibrant teal and warm orange serve as energetic accents, attracting attention and providing a modern flair. Dark charcoal offers a strong contrast for text, ensuring it stands out.
Usage Recommendations:
- Primary Blue: Use for logos, headers, and main navigation bars.
- Soft Gray: Ideal for backgrounds, secondary text, and subtle design elements.
- Vibrant Teal: Use for buttons, icons, and other interactive elements.
- Warm Orange: Perfect for call-to-action buttons and promotional banners.
- Light Beige: Use for sections of content or backgrounds to soften the overall look.
- Dark Charcoal: Great for body text, headers, and important information.
Follow-up Questions:
- What industry is the corporate branding targeted towards?
- Are there any specific emotions or messages you want to convey with this palette?
- Would you prefer more muted tones or vibrant colors in the palette?
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
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Copy Code
Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Primary Blue
#003A70
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Soft Gray
#B0B3B8
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Vibrant Teal
#009688
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Warm Orange
#FF6F20
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Light Beige
#F5F5DC
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Dark Charcoal
#333333
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Wheel Distribution
Harmony Analysis
Dominant Temperature
--
Harmony Type
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Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio