Corporate Branding Palette
About This Color Palette
<Corporate Branding Palette>
1. Primary Blue -
#003DA5
- A strong and trustworthy blue that conveys professionalism and reliability, ideal for the main brand color.
2. Soft Gray -
#A7A8AA
- A neutral and sophisticated gray that complements the primary blue, suitable for backgrounds and text.
3. Energetic Green -
#4CAF50
- A vibrant green that symbolizes growth and innovation, perfect for secondary branding elements or call-to-action buttons.
4. Warm Orange -
#FF9800
- An inviting and energetic orange that can be used as an accent color to draw attention to important information or features.
5. Deep Charcoal -
#333333
- A dark charcoal color that offers depth and contrast, ideal for headers, footers, and text to enhance readability.
6. Light Sky Blue -
#87CEEB
- A calming and friendly light blue that can be used for highlights or secondary elements to add a touch of approachability.
This color palette is designed to convey trust, professionalism, and innovation, making it suitable for corporate branding. The primary blue serves as a strong foundation, while the secondary gray adds sophistication. The energetic green and warm orange provide vibrancy and attention, while the deep charcoal enhances legibility. The light sky blue adds a friendly touch.
Usage Recommendations:
- Use the Primary Blue for logos, primary buttons, and key branding elements.
- The Soft Gray can be used for backgrounds, body text, and secondary elements.
- The Energetic Green is great for call-to-action buttons, highlights, and promotional materials.
- The Warm Orange is ideal for alerts, notifications, or any area needing emphasis.
- Deep Charcoal works well for text, especially for headings or important information.
- Light Sky Blue can be used for accents or to create a sense of openness and friendliness.
What industry are you focusing on for this corporate branding? Would you like to see variations for specific elements, or any additional colors?
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
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Copy Code
Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Primary Blue
#003DA5
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Soft Gray
#A7A8AA
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Energetic Green
#4CAF50
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Warm Orange
#FF9800
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Deep Charcoal
#333333
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Light Sky Blue
#87CEEB
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Wheel Distribution
Harmony Analysis
Dominant Temperature
--
Harmony Type
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Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio