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Corporate Branding Palette

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Primary Blue #003DA5
Soft Gray #A7A8AA
Energetic Green #4CAF50
Warm Orange #FF9800
Deep Charcoal #333333
Light Sky Blue #87CEEB
#003DA5 Primary Blue
#A7A8AA Soft Gray
#4CAF50 Energetic Green
#FF9800 Warm Orange
#333333 Deep Charcoal
#87CEEB Light Sky Blue

Corporate Branding Palette

About This Color Palette

 <Corporate Branding Palette> 
1. Primary Blue - 
                            
                            #003DA5
                         - A strong and trustworthy blue that conveys professionalism and reliability, ideal for the main brand color.
2. Soft Gray - 
                            
                            #A7A8AA
                         - A neutral and sophisticated gray that complements the primary blue, suitable for backgrounds and text.
3. Energetic Green - 
                            
                            #4CAF50
                         - A vibrant green that symbolizes growth and innovation, perfect for secondary branding elements or call-to-action buttons.
4. Warm Orange - 
                            
                            #FF9800
                         - An inviting and energetic orange that can be used as an accent color to draw attention to important information or features.
5. Deep Charcoal - 
                            
                            #333333
                         - A dark charcoal color that offers depth and contrast, ideal for headers, footers, and text to enhance readability.
6. Light Sky Blue - 
                            
                            #87CEEB
                         - A calming and friendly light blue that can be used for highlights or secondary elements to add a touch of approachability.

This color palette is designed to convey trust, professionalism, and innovation, making it suitable for corporate branding. The primary blue serves as a strong foundation, while the secondary gray adds sophistication. The energetic green and warm orange provide vibrancy and attention, while the deep charcoal enhances legibility. The light sky blue adds a friendly touch.

Usage Recommendations:

  • Use the Primary Blue for logos, primary buttons, and key branding elements.
  • The Soft Gray can be used for backgrounds, body text, and secondary elements.
  • The Energetic Green is great for call-to-action buttons, highlights, and promotional materials.
  • The Warm Orange is ideal for alerts, notifications, or any area needing emphasis.
  • Deep Charcoal works well for text, especially for headings or important information.
  • Light Sky Blue can be used for accents or to create a sense of openness and friendliness.

What industry are you focusing on for this corporate branding? Would you like to see variations for specific elements, or any additional colors?

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Logo Variations

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BrandName
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Business Card

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BrandName

John Doe

Creative Director

john.doe@brandname.com

+1 (555) 123-4567

www.brandname.com

Type Scale

Heading 1

Bold / 48px

Heading 2

Bold / 36px

Heading 3

Bold / 30px

Heading 4

Bold / 24px

Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Regular / 16px

Article Layout

Design Trends

The Future of Color

Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.

"Color is a power which directly influences the soul."

Why it matters

Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.

Abstract

Composition #01

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variables.css

          

Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.

Original Palette

Protanopia

Red-blind (approx. 1% of men)

Deuteranopia

Green-blind (approx. 1% of men)

Tritanopia

Blue-blind (very rare)

Achromatopsia

Total color blindness (monochromacy)

Shades & Tints

Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.

Primary Blue

#003DA5

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Soft Gray

#A7A8AA

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Energetic Green

#4CAF50

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Warm Orange

#FF9800

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Deep Charcoal

#333333

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Light Sky Blue

#87CEEB

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Color Wheel Distribution

Harmony Analysis

Dominant Temperature

--

Harmony Type

--

Analyzing color relationships...

Color Values (HSL)

Select Background

Select Text Color

Contrast Analysis

Aa

The quick brown fox jumps over the lazy dog.

Contrast Ratio --

Normal Text

WCAG AA --
WCAG AAA --

Large Text

WCAG AA --
WCAG AAA --

Understanding WCAG Scores

Normal Text

  • AA requires 4.5:1 ratio
  • AAA requires 7.0:1 ratio

Large Text (18pt+ or 14pt+ bold)

  • AA requires 3.0:1 ratio
  • AAA requires 4.5:1 ratio

What would you like to do?

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Update Your Palette

Current Palette

Primary Blue
Soft Gray
Energetic Green
Warm Orange
Deep Charcoal
Light Sky Blue

Corporate Branding Palette

Try these examples: