Certainly! Here’s a style guide based on the “Playful Purple & Green” color palette, including suggestions for typography, imagery, and overall design principles to align with your brand identity.

Style Guide: Playful Purple & Green

1. Color Palette

• Primary Colors:
  • Vivid Purple ( #8A2BE2 )
  • Bright Green ( #32CD32 )
• Secondary Colors:
  • Lilac ( #D8BFD8 )
  • Lime Green ( #00FF00 )
  • Electric Purple ( #BF00FF )

2. Typography

• Headings:
  • Font Family: Montserrat Bold
  • Font Size: 24-36pt
  • Color: Vivid Purple
• Subheadings:
  • Font Family: Montserrat Semi-Bold
  • Font Size: 18-24pt
  • Color: Bright Green
• Body Text:
  • Font Family: Open Sans
  • Font Size: 14-16pt
  • Color: #333333 (Dark Gray for readability)
• Accent Text:
  • Font Family: Comic Sans MS (for playful elements)
  • Font Size: 14-16pt
  • Color: Electric Purple

3. Imagery

• Use playful and vibrant images that showcase people enjoying games and having fun.
• Incorporate illustrations that feature the brand colors, especially purple and green, to create a cohesive look.
• Opt for designs that include whimsical elements, such as cartoonish characters or playful graphics.

4. Logo Usage

• The logo should primarily use Vivid Purple or Bright Green as the base colors.
• Ensure the logo is used on a white or light background for maximum visibility.
• Maintain clear space around the logo to keep it distinct from other elements.

5. Design Principles

• Playfulness: Emphasize fun and joy in all design elements, from marketing materials to packaging.
• Consistency: Use the chosen color palette and typography across all platforms to create brand recognition.
• Accessibility: Ensure all text is readable against color backgrounds, with sufficient contrast.
• Engagement: Foster interaction with playful and inviting layouts, encouraging users to engage with the content.

6. Example Applications

• Business Cards: Use Vivid Purple for the background with white or Bright Green text.
• Packaging: Incorporate all colors in a playful layout, showcasing the brand’s personality.
• Website: Utilize sections with alternating colors (e.g., a lilac section followed by lime green) to keep the user engaged.

Would you like any additional details or specific examples of how to implement this style guide?