It's A Color Theme For A Vintage Sports Clothing Brand. Want Cream Variations (Like Aged Baseball Jerseys), Coffee/ Suede Browns, Stone Gray, And Something Between A Teal And A Mint.
About This Color Palette
Great to hear that you’re happy with the palette! Now let’s consider color choices for your logotype, tagline, and background elements to create a cohesive branding identity.
Logotype Color Choices:
- Primary Color Usage:
- Umber Brown ( #6F4C3E ): This could be a strong choice for the logotype, providing a vintage and earthy feel that aligns with the brand’s identity.
- Dark Teal ( #0B4F6C ): If you choose this as your primary color, it can work beautifully for a more modern and striking logotype.
- Accent Colors:
- Charcoal Gray ( #4B4B4D ): Perfect for a subtle yet sophisticated logotype. This can also work well for a tagline if you want to maintain contrast against a lighter background.
- Verdigris ( #49B8B8 ): As an alternative, this vibrant color can make your logotype pop against darker backgrounds or for a more playful approach.
Tagline Color Choices:
- Complementary Shades:
- Aged Cream ( #F5E6D3 or #F7EEDE ): Using this for the tagline can add lightness and readability, especially if the logotype is darker.
- Charcoal Gray ( #4B4B4D ): A professional choice for the tagline, providing a nice contrast against lighter backgrounds.
- Dark Teal ( #0B4F6C ): If the logotype is in Umber Brown, this could be an excellent choice for a tagline to maintain cohesion.
Background Color Options:
- Light Backgrounds:
- Aged Cream ( #F5E6D3 or #F7EEDE ): A soft background that allows the darker colors of the logotype and tagline to stand out.
- Light Gray: A very light gray (e.g.
#F2F2F2) could serve as a neutral background that complements the entire palette.
- Dark Backgrounds:
- Charcoal Gray ( #4B4B4D ): A rich background that will make the logotype stand out, especially if it’s in light colors like Aged Cream or Verdigris.
- Dark Teal ( #0B4F6C ): This can provide a striking backdrop, especially when paired with lighter logotype colors.
Recommendations:
- Logotype: Umber Brown for a classic look or Dark Teal for a modern twist.
- Tagline: Aged Cream for a light tagline on darker backgrounds, or Charcoal Gray for a clean, professional feel.
- Background: Aged Cream for a lighter overall look, or Charcoal Gray for a bold and sophisticated contrast.
Example Combinations:
- Option 1:
- Logotype: Umber Brown
- Tagline: Aged Cream
- Background: Charcoal Gray
- Option 2:
- Logotype: Dark Teal
- Tagline: Charcoal Gray
- Background: Aged Cream
- Option 3:
- Logotype: Umber Brown
- Tagline: Dark Teal
- Background: Light Gray
How do these suggestions align with your vision for the logotype and branding? Would you like to explore additional combinations or adjustments?
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
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Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Cappuccino
#6F4C3E
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Seafarer
#0B4F6C
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Shady Character
#4B4B4D
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Verdigris
#49B8B8
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Shortbread
#F5E6D3
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Birch White
#F7EEDE
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)White Smoke
#F2F2F2
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Wheel Distribution
Harmony Analysis
Dominant Temperature
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Harmony Type
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Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio