Empowered Vitality Revamped 3.0
About This Color Palette
A trending color you could consider using instead of bright teal is “Living Coral” (HEX: #FF6F61 ). This vibrant, warm coral hue has been gaining popularity in branding and design due to its energetic and inviting nature. It pairs beautifully with vibrant fuchsia and offers a warm contrast to the primary blue, while still maintaining a modern feel.
Here’s the revised palette incorporating Living Coral:
json
{
"palette_name": "Empowered Vitality Revamped 3.0",
"colors": [
{
"name": "Primary Blue",
"hex_code": "
#3A5EBD
"
},
{
"name": "Vibrant Fuchsia",
"hex_code": "
#D5006D
"
},
{
"name": "Strong Lavender",
"hex_code": "
#A77BCA
" // Adjusted to a stronger lavender
},
{
"name": "Living Coral",
"hex_code": "
#FF6F61
"
},
{
"name": "Soft Beige",
"hex_code": "
#F9F3E9
"
}
]
}
Description of the Palette:
The “Empowered Vitality Revamped 3.0” color palette combines the professionalism of blue with the vibrant energy of fuchsia and living coral, creating a lively and inviting atmosphere. The strong lavender adds a robust touch, while the soft beige grounds the palette, ensuring readability and warmth.
Usage Recommendations:
- Primary Blue: Use for headers, logos, and key text areas for authority.
- Vibrant Fuchsia: Ideal for buttons, highlights, or key messages that embody energy and empowerment—great for social media graphics.
- Strong Lavender: Perfect for backgrounds in marketing materials and online platforms to create a welcoming space.
- Living Coral: Use for accent elements, such as icons or secondary buttons, to maintain a lively and modern aesthetic.
- Soft Beige: Excellent for text backgrounds or sections to maintain readability while keeping a warm feel.
Follow-up Questions:
- How do you feel about the Living Coral as a replacement for teal?
- Would you like to see other color options or variations?
- Are there specific design elements or inspirations that you want to incorporate into your branding?
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
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Copy Code
Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Primary Blue
#3A5EBD
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Vibrant Fuchsia
#D5006D
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Strong Lavender
#A77BCA
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Living Coral
#FF6F61
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Soft Beige
#F9F3E9
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Wheel Distribution
Harmony Analysis
Dominant Temperature
--
Harmony Type
--
Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio