Color Palette:

1. Color Name: Electric Blue
   Hex Code: 
                            
                            #00AEEF
                        
   Palette Description: This vibrant and energetic shade of blue represents the company's innovative spirit and technological prowess. It evokes a sense of trust and reliability, making it suitable for buttons and primary brand elements.

2. Color Name: Graphite Gray
   Hex Code: 
                            
                            #333333
                        
   Palette Description: This deep and sophisticated gray hue adds a touch of elegance and professionalism to the design system. It can be used for text, backgrounds, and secondary brand elements, providing a sense of balance and contrast.

3. Color Name: Lime Green
   Hex Code: 
                            
                            #A4C639
                        
   Palette Description: This refreshing and vibrant green color symbolizes growth, freshness, and environmental consciousness. It can be used for highlighting important elements or calls to action, creating a lively and positive user experience.

4. Color Name: Pure White
   Hex Code: 
                            
                            #FFFFFF
                        
   Palette Description: This clean and classic white shade conveys simplicity, purity, and clarity. It serves as a versatile background color, enhancing the visibility of other elements and contributing to a modern and minimalist design aesthetic.

5. Color Name: Charcoal Black
   Hex Code: 
                            
                            #1F1F1F
                        
   Palette Description: This deep and dark black shade adds depth and sophistication to the design system. It can be used for text, borders, and shadows, creating a sleek and polished appearance.

6. Color Name: Coral Pink
   Hex Code: 
                            
                            #FF7F7F
                        
   Palette Description: This soft and warm shade of pink brings a touch of femininity and playfulness to the design system. It can be used as an accent color for buttons or decorative elements, adding a subtle pop of color and visual interest.

Overall, this color palette for the ecommerce tech company combines vibrant and modern hues with classic neutrals to create a visually appealing and cohesive design system. The colors represent the company's innovative, reliable, and environmentally conscious nature, while maintaining a clean and professional aesthetic.