The color #E53E3E is a vibrant shade of red that exudes energy and excitement. It can be very effective in drawing attention and creating a sense of urgency, which is useful for call-to-action buttons or promotional highlights in your Ecommerce app.

How it Fits

• Energy: Similar to Tbilisi Red, it has a lively presence that can stimulate user engagement.
• Contrast: It can provide good contrast against cooler tones like Mountain Blue or Caucasian Green, making elements stand out.
• Brand Identity: Using a bold red can help in establishing a strong and memorable brand identity that resonates with users.

Would you like to integrate this color into the existing palette, or would you prefer to replace one of the colors?