Color Palette for a Beauty Store that Likes Lilac:

1. Color Name: Lavender
   Hex Code: 
                            
                            #E6E6FA
                        
   Palette Description: A soft and delicate shade of lilac, reminiscent of blooming lavender fields. This color exudes a calming and soothing effect, perfect for promoting relaxation and tranquility in a beauty store.

2. Color Name: Lilac
   Hex Code: 
                            
                            #C8A2C8
                        
   Palette Description: A medium-toned lilac shade that represents elegance and femininity. This color adds a touch of sophistication to the beauty store's atmosphere, creating a luxurious and refined ambiance.

3. Color Name: Orchid
   Hex Code: 
                            
                            #DA70D6
                        
   Palette Description: A vibrant and eye-catching shade of lilac, resembling the beauty of orchid flowers. This color brings a sense of energy and creativity to the beauty store, making it an ideal choice for showcasing innovative products or attracting attention to promotional displays.

4. Color Name: Mauve
   Hex Code: 
                            
                            #E0B0FF
                        
   Palette Description: A muted and dusty lilac hue, offering a vintage and nostalgic feel. This color adds a touch of warmth and coziness to the beauty store, creating a welcoming and comfortable environment for customers.

5. Color Name: Heather
   Hex Code: 
                            
                            #B399C8
                        
   Palette Description: A soft and light lilac shade, inspired by the delicate heather flowers. This color brings a sense of tranquility and purity to the beauty store, evoking a natural and organic atmosphere.

6. Color Name: Wisteria
   Hex Code: 
                            
                            #A687BD
                        
   Palette Description: A deep and rich lilac color, reminiscent of the beautiful wisteria vines. This shade adds depth and sophistication to the beauty store's palette, creating a sense of opulence and luxury.