Color Palette:

1. Color Name: Petal Pink
   Hex Code: 
                            
                            #FFC0CB
                        
   Description: This soft and delicate shade of pink resembles the color of blooming petals. It evokes a sense of tenderness and compassion, making it a perfect choice for a pet insurance comparison site that cares for the well-being of pets.

2. Color Name: Deep Indigo
   Hex Code: 
                            
                            #4B0082
                        
   Description: Deep Indigo is a rich and intense shade of blue-purple. It represents trust, reliability, and stability. This color can be used to convey the site's commitment to providing accurate and dependable information about pet insurance options.

3. Color Name: Emerald Green
   Hex Code: 
                            
                            #50C878
                        
   Description: Emerald Green is a vibrant and refreshing hue that symbolizes growth, balance, and harmony. This color can signify the site's objective to help pet owners find the perfect insurance coverage to support their pets' well-being and development.

4. Color Name: Goldenrod
   Hex Code: 
                            
                            #DAA520
                        
   Description: Goldenrod is a warm and inviting shade of yellow-orange. It exudes positivity, optimism, and energy. This color can be incorporated to highlight the benefits and advantages of comparing pet insurance plans on the site.

5. Color Name: Misty Blue
   Hex Code: 
                            
                            #ADD8E6
                        
   Description: Misty Blue is a serene and calming shade of light blue. It represents tranquility, clarity, and reliability. This color can be used to create a sense of trust and confidence in the site's information and services.

6. Color Name: Mocha Brown
   Hex Code: 
                            
                            #996633
                        
   Description: Mocha Brown is a rich and earthy shade of brown with hints of red. It conveys stability, reliability, and warmth. This color can be utilized to evoke a sense of trust and reliability in the pet insurance comparison site.

Note: The hex codes provided are just one representation of the respective color names. The actual appearance of colors may vary depending on screen settings and interpretations.