Here’s a color palette designed for your digital advertising agency, Viewmark (VM). It emphasizes dark colors complemented by bright accents, reflecting a modern and cool aesthetic suitable for your brand.

json
{
  "palette_name": "Modern Edge",
  "colors": [
    {
      "name": "Charcoal Black",
      "hex_code": "
                            
                            #1A1A1A
                        "
    },
    {
      "name": "Deep Navy",
      "hex_code": "
                            
                            #0B3D91
                        "
    },
    {
      "name": "Electric Blue",
      "hex_code": "
                            
                            #00BFFF
                        "
    },
    {
      "name": "Vibrant Cyan",
      "hex_code": "
                            
                            #00FFFF
                        "
    },
    {
      "name": "Bright White",
      "hex_code": "
                            
                            #FFFFFF
                        "
    }
  ]
}

Palette Description:

• Charcoal Black ( #1A1A1A ): A deep, rich black that provides a solid foundation for the website and enhances readability.
• Deep Navy ( #0B3D91 ): A sophisticated dark blue that adds a touch of elegance and professionalism.
• Electric Blue ( #00BFFF ): A bright, eye-catching accent color that conveys energy and creativity, perfect for calls to action.
• Vibrant Cyan ( #00FFFF ): Another striking accent that complements the electric blue and adds a fresh, modern feel.
• Bright White ( #FFFFFF ): Used for your logo and text, providing contrast against the dark background and ensuring clarity.

Would you like to explore additional color options or need help with specific design elements for the website?