Blue & White Brand Palette
About This Color Palette
Based on your base color of blue ( #2b59c3 ) and white, I’ve created a complementary color palette that can represent your brand effectively. Here’s the color palette:
json
{
"palette_name": "Blue & White Brand Palette",
"colors": [
{
"name": "Brand Blue",
"hex_code": "
#2b59c3
"
},
{
"name": "Pure White",
"hex_code": "
#FFFFFF
"
},
{
"name": "Sky Blue",
"hex_code": "
#87CEEB
"
},
{
"name": "Dark Blue",
"hex_code": "
#1C3F8C
"
},
{
"name": "Slate Gray",
"hex_code": "
#708090
"
}
]
}
Palette Description:
- Brand Blue: The primary color representing your brand identity.
- Pure White: A clean and neutral color to enhance readability and contrast.
- Sky Blue: A lighter shade that adds freshness and approachability to your brand.
- Dark Blue: A deeper tone that can be used for accents or to convey professionalism.
- Slate Gray: A versatile neutral that complements the blue tones and can be used for text or backgrounds.
Would you like to adjust any colors or explore different shades?
Overview
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
Download Files
Copy Code
Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Brand Blue
#2b59c3
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Pure White
#FFFFFF
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Sky Blue
#87CEEB
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Dark Blue
#1C3F8C
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Slate Gray
#708090
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Wheel Distribution
Harmony Analysis
Dominant Temperature
--
Harmony Type
--
Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio