Color Palette for Video Games Business:

1. Color Name: Pixel Blue
   Hex Code: 
                            
                            #3AAED8
                        
   Description: A vibrant blue reminiscent of the clear skies in a pixelated video game world.

2. Color Name: Power-Up Green
   Hex Code: 
                            
                            #7ED321
                        
   Description: A bright green shade symbolizing growth, progress, and the excitement of discovering power-ups in games.

3. Color Name: Game Over Red
   Hex Code: 
                            
                            #FF6347
                        
   Description: A bold red hue representing danger, urgency, and the moment when the game ends.

4. Color Name: Gold Coin Yellow
   Hex Code: 
                            
                            #FFD700
                        
   Description: A shiny yellow color inspired by the rewarding feeling of collecting gold coins in games.

5. Color Name: Virtual Purple
   Hex Code: 
                            
                            #8B5FBF
                        
   Description: A mystical purple shade that evokes a sense of mystery and the virtual worlds created in video games.

6. Color Name: Controller Grey
   Hex Code: 
                            
                            #A9A9A9
                        
   Description: A neutral grey tone reminiscent of classic video game controllers, representing nostalgia and the foundation of gaming.