Berry
About This Color Palette
Color Palette: Berry Bliss
1. Color Name: Mulberry
Hex Code:
#6f3662
Description: A deep and rich shade of purple with hints of red, reminiscent of ripe mulberries.
2. Color Name: Cranberry
Hex Code:
#9e0031
Description: A bold and vibrant red with a slightly purplish undertone, like fresh cranberries.
3. Color Name: Raspberry
Hex Code:
#e30b5d
Description: A bright and juicy pinkish-red hue, inspired by the sweet and tangy flavor of ripe raspberries.
4. Color Name: Blackberry
Hex Code:
#2a1b3d
Description: A dark and mysterious shade of purple with hints of black, resembling the skin of ripe blackberries.
5. Color Name: Blueberry
Hex Code:
#4f86f7
Description: A cool and refreshing shade of blue with a hint of purple, reminiscent of plump blueberries.
6. Color Name: Boysenberry
Hex Code:
#873260
Description: A rich and velvety shade of purple with a reddish tint, inspired by the sweet and complex flavor of boysenberries.
7. Color Name: Elderberry
Hex Code:
#523e67
Description: A dusky and elegant shade of purple with hints of gray, like the deep purple hues of ripe elderberries.
8. Color Name: Gooseberry
Hex Code:
#8ba66f
Description: A soft and muted shade of green with hints of yellow, reminiscent of the tart and tangy flavor of gooseberries.
9. Color Name: Marionberry
Hex Code:
#69284f
Description: A deep and luscious shade of purple with a hint of pink, inspired by the sweet and juicy marionberries.
10. Color Name: Lingonberry
Hex Code:
#b11f35
Description: A bright and vibrant shade of red with a hint of pink, like the tart and tangy flavor of lingonberries.
11. Color Name: Huckleberry
Hex Code:
#6a4b7c
Description: A muted and earthy shade of purple with hints of gray and brown, inspired by the wild and foraged huckleberries.
12. Color Name: Acai
Hex Code:
#642667
Description: A deep and rich shade of purple with a hint of burgundy, reminiscent of the antioxidant-rich acai berries.
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John Doe
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john.doe@brandname.com
+1 (555) 123-4567
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The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
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Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Mulberry
#6f3662
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Cranberry
#9e0031
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Raspberry
#e30b5d
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Blackberry
#2a1b3d
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Blueberry
#4f86f7
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Boysenberry
#873260
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Elderberry
#523e67
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Gooseberry
#8ba66f
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Marionberry
#69284f
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Lingonberry
#b11f35
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Huckleberry
#6a4b7c
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Acai
#642667
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Theory Analysis
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Preview & Analysis
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The quick brown fox jumps over the lazy dog.
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Large Text
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Suggests background & text tweaks to reach WCAG targets.
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Suggested pairs
Shortest hop that clears WCAG AA/AAA.
Understanding Contrast Ratios
4.5:1 (Level AA)
The minimum required contrast ratio for normal text to be considered accessible under WCAG 2.1 Level AA. For large text, the requirement is lower at 3.0:1. This is the standard target for most web content.
7.0:1 (Level AAA)
The "gold standard" for accessibility. Achieving a 7.0:1 ratio ensures that your text is readable even for people with significant vision loss. For large text, the AAA requirement is 4.5:1.
What counts as Large Text?
WCAG defines large text as anything 18pt (approx. 24px) or larger, or 14pt (approx. 18.66px) and bold or larger. Most headings fall into this category.
Why it matters
Proper contrast is essential for everyone, but especially for people with color blindness, low vision, or those viewing screens in bright sunlight.