Color 1 – You Can Use This As Your Primary Brand Colour. Color 2 – Alternative Colour, Used Usually For The Hover Action Color 3 – Colour Used For General Text Paragraphs Color 4 – Colour Used For Headings, Subheadings And Titles Color 5 – Colour Used For Borders Color 6 – Colour Used For Subtle Backgrounds (Page Hero, Footer) Color 7 – Colour Used For The Site’s Background Color 8 – Lighter Alternative Colour, To Be Used In Header Backgrounds
Color 1 – you can use this as your primary brand colour. Color 2 – alternative colour, used usually for the hover action Color 3 – colour used for general text paragraphs Color 4 – colour used for headings, subheadings and titles Color 5 – colour used for borders Color 6 – colour used for subtle backgrounds (page hero, footer) Color 7 – colour used for the site’s background Color 8 – lighter alternative colour, to be used in header backgrounds
About This Color Palette
Color Palette:
1. Color Name: Midnight Blue
Hex Code:
#191970
Description: Primary brand color
2. Color Name: Dodger Blue
Hex Code:
#1E90FF
Description: Alternative color for hover action
3. Color Name: Dim Gray
Hex Code:
#696969
Description: Color used for general text paragraphs
4. Color Name: Dark Slate Gray
Hex Code:
#2F4F4F
Description: Color used for headings, subheadings, and titles
5. Color Name: Silver
Hex Code:
#C0C0C0
Description: Color used for borders
6. Color Name: Light Steel Blue
Hex Code:
#B0C4DE
Description: Color used for subtle backgrounds (page hero, footer)
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
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Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Midnight Blue
#191970
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Dodger Blue
#1E90FF
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Dim Gray
#696969
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Dark Slate Gray
#2F4F4F
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Silver
#C0C0C0
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Light Steel Blue
#B0C4DE
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Theory Analysis
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Harmony Analysis
Dominant Temperature
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Harmony Type
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Analyzing color relationships...
Color Values (HSL)
Background Color
Colors
Text Color
Colors
Preview & Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
AI Contrast Fix Suggestions
Suggests background & text tweaks to reach WCAG targets.
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Ready to suggest tweaks for AA/AAA.
Suggested pairs
Shortest hop that clears WCAG AA/AAA.
Understanding Contrast Ratios
4.5:1 (Level AA)
The minimum required contrast ratio for normal text to be considered accessible under WCAG 2.1 Level AA. For large text, the requirement is lower at 3.0:1. This is the standard target for most web content.
7.0:1 (Level AAA)
The "gold standard" for accessibility. Achieving a 7.0:1 ratio ensures that your text is readable even for people with significant vision loss. For large text, the AAA requirement is 4.5:1.
What counts as Large Text?
WCAG defines large text as anything 18pt (approx. 24px) or larger, or 14pt (approx. 18.66px) and bold or larger. Most headings fall into this category.
Why it matters
Proper contrast is essential for everyone, but especially for people with color blindness, low vision, or those viewing screens in bright sunlight.