Luxury Travel Brand
About This Color Palette
<Luxury Travel Brand>
1. Background -
#F5F5F5
- A soft and elegant off-white color that provides a clean and sophisticated backdrop for the luxury brand.
2. Text -
#2C3E50
- A deep, rich navy blue that conveys trust and professionalism while ensuring clear readability against the background.
3. Primary Action -
#D4AF37
- A luxurious gold hue that signifies premium quality and invites users to take action, such as booking or exploring offers.
4. Secondary Action -
#E7B2B2
- A subtle coral pink that adds a touch of warmth and friendliness, suitable for secondary buttons or links.
5. Accent -
#6C757D
- A muted slate gray that can be used for borders, shadows, or additional elements to balance the overall design without overpowering it.
This color palette reflects the essence of luxury travel, combining sophistication with warmth, ensuring that the design is both inviting and professional. The colors are chosen to ensure good contrast for readability and accessibility, adhering to WCAG 2.1 standards.
Follow-Up Questions:
- What specific emotions or themes do you want to convey with your brand (e.g., adventure, relaxation, exclusivity)?
- Are there any particular colors or styles you want to avoid?
- Do you have any existing branding elements that need to be incorporated into this palette?
Overview
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Revenue Growth
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Background
#F5F5F5
Text
#2C3E50
Primary Action
#D4AF37
Secondary Action
#E7B2B2
Accent
#6C757D
Color Wheel Distribution
Harmony Analysis
Dominant Temperature
--
Harmony Type
--
Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio