Primary Color: Cadbury Purple Secondary Colors: Rose Gold, Dusty Pink, Olive Green
About This Color Palette
<Cadbury Dream>
1. Cadbury Purple -
#5D3A8A
- A rich and luxurious purple that evokes a sense of indulgence and quality.
2. Rose Gold -
#B76E79
- A warm metallic hue that adds a touch of elegance and sophistication.
3. Dusty Pink -
#D9A6B7
- A soft and muted pink that brings a sense of calmness and warmth.
4. Olive Green -
#6B8E23
- A muted green that provides a natural and earthy balance to the palette.
This color palette, “Cadbury Dream,” harmoniously blends luxury with warmth, making it ideal for designs that aim to evoke feelings of indulgence and comfort. The primary Cadbury Purple sets a regal tone, while the secondary colors complement it with elegance and softness.
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John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
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Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Cadbury Purple
#5D3A8A
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Rose Gold
#B76E79
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Dusty Pink
#D9A6B7
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Olive Green
#6B8E23
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Theory Analysis
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The quick brown fox jumps over the lazy dog.
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Suggested pairs
Shortest hop that clears WCAG AA/AAA.
Understanding Contrast Ratios
4.5:1 (Level AA)
The minimum required contrast ratio for normal text to be considered accessible under WCAG 2.1 Level AA. For large text, the requirement is lower at 3.0:1. This is the standard target for most web content.
7.0:1 (Level AAA)
The "gold standard" for accessibility. Achieving a 7.0:1 ratio ensures that your text is readable even for people with significant vision loss. For large text, the AAA requirement is 4.5:1.
What counts as Large Text?
WCAG defines large text as anything 18pt (approx. 24px) or larger, or 14pt (approx. 18.66px) and bold or larger. Most headings fall into this category.
Why it matters
Proper contrast is essential for everyone, but especially for people with color blindness, low vision, or those viewing screens in bright sunlight.