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Insurtech Corporate Branding Palette

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Trustworthy Teal #007B7F
Soft White #F8F9FA
Energetic Lime #A8D600
Deep Gray #4B4B4D
Warm Coral #FF6F61
Sky Blue #89CFF0
Light Beige #EDE0D4
Dark Navy #002D55
#007B7F Trustworthy Teal
#F8F9FA Soft White
#A8D600 Energetic Lime
#4B4B4D Deep Gray
#FF6F61 Warm Coral
#89CFF0 Sky Blue
#EDE0D4 Light Beige
#002D55 Dark Navy

Insurtech Corporate Branding Palette

About This Color Palette

 <Insurtech Corporate Branding Palette> 
1. Trustworthy Teal - 
                            
                            #007B7F
                         - A calming teal that evokes trust and security, essential for an insurtech brand. Ideal for primary branding elements like logos and main headers.
2. Soft White - 
                            
                            #F8F9FA
                         - A clean, soft white that promotes clarity and simplicity. Perfect for backgrounds, ensuring readability of text and graphics.
3. Energetic Lime - 
                            
                            #A8D600
                         - A vibrant lime green that symbolizes innovation and growth. Best used for call-to-action buttons and highlights in digital interfaces.
4. Deep Gray - 
                            
                            #4B4B4D
                         - A neutral gray that adds sophistication and professionalism. Suitable for body text and secondary headings to maintain a polished look.
5. Warm Coral - 
                            
                            #FF6F61
                         - A warm coral that suggests approachability and friendliness. Great for accentuating marketing materials and user engagement features.
6. Sky Blue - 
                            
                            #89CFF0
                         - A light, refreshing blue that conveys optimism and clarity. Ideal for infographics and visuals that aim to simplify complex information.
7. Light Beige - 
                            
                            #EDE0D4
                         - A soft beige that adds warmth and comfort, making it approachable for clients. Useful for backgrounds, especially in customer service interactions.
8. Dark Navy - 
                            
                            #002D55
                         - A strong navy that enhances the palette's authority and reliability. Good for footer backgrounds and important navigational elements.

This color palette is designed to reflect the values of trust, innovation, and approachability essential in the insurtech industry. The primary teal establishes a foundation of security, while the accent colors introduce vibrancy and friendliness, making it suitable for various corporate branding applications.

What specific aspects of your insurtech brand do you want to emphasize more? Are there any particular emotions or themes you want to focus on? Would you like to explore any specific color variations?

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Logo Variations

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Business Card

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Type Scale

Heading 1

Bold / 48px

Heading 2

Bold / 36px

Heading 3

Bold / 30px

Heading 4

Bold / 24px

Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Regular / 16px

Article Layout

Design Trends

The Future of Color

Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.

"Color is a power which directly influences the soul."

Why it matters

Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.

Abstract

Composition #01

variables.css

        

Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.

Original Palette

Protanopia

Red-blind (approx. 1% of men)

Deuteranopia

Green-blind (approx. 1% of men)

Tritanopia

Blue-blind (very rare)

Achromatopsia

Total color blindness (monochromacy)

Trustworthy Teal

#007B7F

Soft White

#F8F9FA

Energetic Lime

#A8D600

Deep Gray

#4B4B4D

Warm Coral

#FF6F61

Sky Blue

#89CFF0

Light Beige

#EDE0D4

Dark Navy

#002D55

Color Wheel Distribution

Harmony Analysis

Dominant Temperature

--

Harmony Type

--

Analyzing color relationships...

Color Values (HSL)

Select Background

Select Text Color

Contrast Analysis

Aa

The quick brown fox jumps over the lazy dog.

Contrast Ratio --

Normal Text

WCAG AA --
WCAG AAA --

Large Text

WCAG AA --
WCAG AAA --

Understanding WCAG Scores

Normal Text

  • AA requires 4.5:1 ratio
  • AAA requires 7.0:1 ratio

Large Text (18pt+ or 14pt+ bold)

  • AA requires 3.0:1 ratio
  • AAA requires 4.5:1 ratio

What would you like to do?

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Update Your Palette

Current Palette

Trustworthy Teal
Soft White
Energetic Lime
Deep Gray
Warm Coral
Sky Blue
Light Beige
Dark Navy

Insurtech Corporate Branding Palette

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