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Insurtech Corporate Branding Palette With Gold

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Trustworthy Teal #007B7F
Soft White #F8F9FA
Vibrant Gold #FFD700
Deep Gray #4B4B4D
Energetic Lime #A8D600
Sky Blue #89CFF0
Light Beige #EDE0D4
Dark Navy #002D55
#007B7F Trustworthy Teal
#F8F9FA Soft White
#FFD700 Vibrant Gold
#4B4B4D Deep Gray
#A8D600 Energetic Lime
#89CFF0 Sky Blue
#EDE0D4 Light Beige
#002D55 Dark Navy

Insurtech Corporate Branding Palette with Gold

About This Color Palette

 <Insurtech Corporate Branding Palette with Gold> 
1. Trustworthy Teal - 
                            
                            #007B7F
                         - A calming teal that evokes trust and security, essential for an insurtech brand. Ideal for primary branding elements like logos and main headers.
2. Soft White - 
                            
                            #F8F9FA
                         - A clean, soft white that promotes clarity and simplicity. Perfect for backgrounds to ensure readability of text and graphics.
3. Vibrant Gold - 
                            
                            #FFD700
                         - A rich gold that symbolizes success, prestige, and quality. Best used for highlighting important elements, such as key features or achievements.
4. Deep Gray - 
                            
                            #4B4B4D
                         - A neutral gray that adds sophistication and professionalism. Suitable for body text and secondary headings to maintain a polished look.
5. Energetic Lime - 
                            
                            #A8D600
                         - A vibrant lime green that represents innovation and growth. Ideal for call-to-action buttons and highlights in digital interfaces.
6. Sky Blue - 
                            
                            #89CFF0
                         - A light, refreshing blue that conveys optimism and clarity. Excellent for infographics and visuals that aim to simplify complex information.
7. Light Beige - 
                            
                            #EDE0D4
                         - A soft beige that adds warmth and comfort, making it approachable for clients. Useful for backgrounds, especially in customer service interactions.
8. Dark Navy - 
                            
                            #002D55
                         - A strong navy that enhances the palette’s authority and reliability. Good for footer backgrounds and important navigational elements.

This color palette effectively balances trustworthiness and innovation while introducing a sense of prestige with the inclusion of gold. The primary teal establishes a reliable foundation, while the gold accent adds a touch of elegance, making the brand stand out in the competitive insurtech landscape.

What specific elements of the brand identity would you like to focus on? Are there any particular emotions or themes you want to convey more strongly? Would you like help with any specific design applications using this palette?

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Logo Variations

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Business Card

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Type Scale

Heading 1

Bold / 48px

Heading 2

Bold / 36px

Heading 3

Bold / 30px

Heading 4

Bold / 24px

Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Regular / 16px

Article Layout

Design Trends

The Future of Color

Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.

"Color is a power which directly influences the soul."

Why it matters

Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.

Abstract

Composition #01

variables.css

        

Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.

Original Palette

Protanopia

Red-blind (approx. 1% of men)

Deuteranopia

Green-blind (approx. 1% of men)

Tritanopia

Blue-blind (very rare)

Achromatopsia

Total color blindness (monochromacy)

Trustworthy Teal

#007B7F

Soft White

#F8F9FA

Vibrant Gold

#FFD700

Deep Gray

#4B4B4D

Energetic Lime

#A8D600

Sky Blue

#89CFF0

Light Beige

#EDE0D4

Dark Navy

#002D55

Color Wheel Distribution

Harmony Analysis

Dominant Temperature

--

Harmony Type

--

Analyzing color relationships...

Color Values (HSL)

Select Background

Select Text Color

Contrast Analysis

Aa

The quick brown fox jumps over the lazy dog.

Contrast Ratio --

Normal Text

WCAG AA --
WCAG AAA --

Large Text

WCAG AA --
WCAG AAA --

Understanding WCAG Scores

Normal Text

  • AA requires 4.5:1 ratio
  • AAA requires 7.0:1 ratio

Large Text (18pt+ or 14pt+ bold)

  • AA requires 3.0:1 ratio
  • AAA requires 4.5:1 ratio

What would you like to do?

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Update Your Palette

Current Palette

Trustworthy Teal
Soft White
Vibrant Gold
Deep Gray
Energetic Lime
Sky Blue
Light Beige
Dark Navy

Insurtech Corporate Branding Palette with Gold

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