Corporate Branding Palette
About This Color Palette
Certainly! If you’re looking for a slightly toned-down version of the vibrant blue while maintaining its professionalism, I can suggest a new shade.
<Corporate Branding Palette>
1. Professional Blue -
#007bb8
- A refined blue that conveys trust and confidence, perfect as a primary brand color while being slightly more subdued than the previous blue.
2. Bold Red -
#c03927
- A strong and energetic red that evokes passion and urgency, suitable for calls to action or highlighting important features.
3. Warm Gold -
#ffba31
- A cheerful and inviting gold that represents positivity and success, perfect for secondary branding elements.
4. Neutral Gray -
#7d7d7d
- A calm and balanced gray that can be used for backgrounds or typography, ensuring readability without overpowering other colors.
5. Soft White -
#ffffff
- A clean and fresh white that provides a modern touch and enhances contrast, ideal for backgrounds and spacing.
This revised palette introduces a more professional blue that still captures the essence of reliability while being less bright.
Follow-up Questions:
- Does this new shade align more closely with your vision for the brand?
- Would you like to explore any other color options or variations?
- Are there specific applications (e.g., logo, website, marketing materials) you have in mind for these colors?
Overview
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Professional Blue
#007bb8
Bold Red
#c03927
Warm Gold
#ffba31
Neutral Gray
#7d7d7d
Soft White
#ffffff
Color Wheel Distribution
Harmony Analysis
Dominant Temperature
--
Harmony Type
--
Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio