Corporate Branding Palette
About This Color Palette
< Corporate Branding Palette >
1. Primary Color -
#60053e
- A deep, rich burgundy that conveys professionalism and sophistication, ideal for a strong brand presence.
2. Complementary Color -
#f6a600
- A vibrant amber that adds warmth and energy, creating a dynamic contrast with the primary color.
3. Background Color -
#f4e1c1
- A soft, parchment-like beige that provides a neutral, warm backdrop, enhancing readability and comfort.
4. Accent Color -
#4b8b6b
- A lighter, vibrant forest green that symbolizes growth and freshness, reflecting nature and approachability.
5. Additional Accent Color -
#6e4c9c
- A deep, purpler hue that adds creativity and depth, suitable for dark backgrounds and enhancing the overall sophistication.
This palette effectively conveys culture and nature while incorporating your client’s preferences. The lighter forest green captures the essence of leaves and freshness, while the deep purpler accent adds a creative touch, perfect for contrasting against darker backgrounds.
Usage Recommendations:
- Use the primary color for your logo and key branding elements to ensure a strong identity.
- The complementary amber is ideal for calls to action and highlights, creating dynamic visual interest.
- The background color should be implemented for web pages, brochures, and stationery to maintain warmth and readability.
- The lighter forest green can be used to accentuate important elements in marketing materials, illustrations, and graphics, enhancing the connection to nature.
- The deep purpler accent is perfect in text, icons, or secondary elements, especially against dark backgrounds, introducing an elegant and creative flair.
What specific applications do you envision for this color palette in your branding? Are there any additional elements or styles you want to incorporate?
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Primary Color
#60053e
Complementary Color
#f6a600
Background Color
#f4e1c1
Accent Color
#4b8b6b
Additional Accent Color
#6e4c9c
Color Wheel Distribution
Harmony Analysis
Dominant Temperature
--
Harmony Type
--
Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio