I'm After A Simple 2 Color Palette For My Brand. I Was Thinking Of Pantone Green C And Pantone Processed Black C, But The Green Wasn't Exactly Vibrant Enough For What I Was After. I Want A Main Green That Pops And Stands Out, Slightly Dark Or Emerald, And A Dark Gray To Match.
About This Color Palette
Charcoal gray ( #333333 ) is quite dark and should provide a good contrast with the vibrant emerald green. However, if you’re looking for an even darker option, you might consider using a color like Jet Black ( #000000 ), which would provide an even stronger contrast and a more dramatic effect.
As for the all-caps logotype, using all uppercase letters can definitely convey strength and stability, which is great for branding. Here are a few tips to help you achieve an abstract logo style similar to Oakley or Nike:
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Simplicity is Key: Both Oakley and Nike utilize simple shapes and lines in their logos. Focus on creating a minimalistic design that encapsulates your brand’s essence without unnecessary details.
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Symbolism: Think about what your brand represents and try to encapsulate that into a single abstract shape. It could be something related to your industry or a conceptual representation of your brand values.
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Iterate and Experiment: Don’t be afraid to sketch multiple ideas. Sometimes the best designs come from iterating on initial concepts. Try different shapes, angles, and forms until something resonates.
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Negative Space: Utilize negative space effectively. This can create a unique and clever design that stands out, similar to how the Nike swoosh uses negative space to imply motion and speed.
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Feedback Loop: Share your designs with friends or potential customers to gather feedback. Sometimes, an outside perspective can help highlight strengths or weaknesses in your design.
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Inspiration: Look at other brands that have successful abstract logos and analyze what makes them effective. You can derive inspiration without copying them directly.
If you’d like, I can help you brainstorm more specific ideas or concepts for your logo!
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Carbon
#333333
Black
#000000
Color Wheel Distribution
Harmony Analysis
Dominant Temperature
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Harmony Type
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Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio