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Company Info: Arconiz Is A Distinctive Online Store That Offers A Wide Range Of Towels And Home Textiles. The Brand Is Driven By A Commitment To Creating High Quality, Sustainable Products. They Focus On Directly Sourcing The Highest Quality Raw Materials, Ensuring Ethical And Fair Treatment Of Workers, And Maintaining A Strict Standard Of Sustainability. Its Product Line Includes A Variety Of Towel Options, Such As Bath Towels, Beach Towels, Travel Towels, Kitchen Towels, Throw Blankets, Throw Pillowcases, And Towel Bundles. Arconiz Also Offers Items In Different Fabrics, Including Their Signature Uniquely Soft Material, Percale, Reserve, Flannel, And Linen, Each Tailored To Specific Preferences Like Softness Or Breathability., Generate A Color Palette With The Primary Color, A Main Color, A Secondary Color, A Main Accent Color, A Primary Accent Color, A Tertiary Color, And A Base Color. Gender: Female Age: 30 45 Location: Coastal Cities Or Towns Relationship Status: Married Or In A Committed Relationship Work: Professional, Managerial Or Entrepreneurial Role Interests: Beach Vacations, Outdoor Activities, Health And Wellness, Fashion And Style Behaviors: Sarah Is A Frequent Beach Goer Who Likes To Travel To Coastal Destinations For Vacations. She Is Health Conscious And Active, Often Engaging In Outdoor Activities Like Swimming, Surfing, And Yoga. She Values High Quality Products That Are Durable And Long Lasting. She Prefers To Shop Online And Often Reads Reviews Before Making A Purchase. Web History: Sarah Follows Several Travel And Lifestyle Blogs And Follows Popular Influencers On Social Media Platforms Like Instagram And Pinterest. She Often Searches For Beach Vacation Destinations, Travel Gear, And Outdoor Activities. Pain Points: Sarah Is Frustrated With Low Quality Beach Towels That Are Bulky, Heavy, And Take A Long Time To Dry. She Often Struggles With Removing Sand From Her Towels And Finds It Challenging To Pack All Of Her Beach Gear In Her Suitcase. Goals: Sarah Wants To Find A Beach Towel That Is Lightweight, Quick Drying, And Sand Free. She Is Willing To Invest In High Quality Products That Will Last A Long Time And Enhance Her Beach Vacation Experience.

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Frozen Wave #5DA9C4
Biscuit Dough #E4D5B7
White Smoke #F4F4F4
Rosé #FA7268
Broccoli #8DAE68
Drama Queen #9E768F
Moon Landing #A8A8A8
#5DA9C4 Frozen Wave
#E4D5B7 Biscuit Dough
#F4F4F4 White Smoke
#FA7268 Rosé
#8DAE68 Broccoli
#9E768F Drama Queen
#A8A8A8 Moon Landing

Company Info: Arconiz is a distinctive online store that offers a wide range of towels and home textiles. The brand is driven by a commitment to creating high-quality, sustainable products. They focus on directly sourcing the highest-quality raw materials, ensuring ethical and fair treatment of workers, and maintaining a strict standard of sustainability. Its product line includes a variety of towel options, such as bath towels, beach towels, travel towels, kitchen towels, throw blankets, throw pillowcases, and towel bundles. Arconiz also offers items in different fabrics, including their signature uniquely soft material, percale, reserve, flannel, and linen, each tailored to specific preferences like softness or breathability., generate a color palette with the primary color, a main color, a secondary color, a main accent color, a primary accent color, a tertiary color, and a base color. Gender: Female Age: 30-45 Location: Coastal cities or towns Relationship Status: Married or in a committed relationship Work: Professional, managerial or entrepreneurial role Interests: Beach vacations, outdoor activities, health and wellness, fashion and style Behaviors: Sarah is a frequent beach-goer who likes to travel to coastal destinations for vacations. She is health-conscious and active, often engaging in outdoor activities like swimming, surfing, and yoga. She values high-quality products that are durable and long-lasting. She prefers to shop online and often reads reviews before making a purchase. Web History: Sarah follows several travel and lifestyle blogs and follows popular influencers on social media platforms like Instagram and Pinterest. She often searches for beach vacation destinations, travel gear, and outdoor activities. Pain Points: Sarah is frustrated with low-quality beach towels that are bulky, heavy, and take a long time to dry. She often struggles with removing sand from her towels and finds it challenging to pack all of her beach gear in her suitcase. Goals: Sarah wants to find a beach towel that is lightweight, quick-drying, and sand-free. She is willing to invest in high-quality products that will last a long time and enhance her beach vacation experience.

About This Color Palette

Here's a color palette tailored to the Arconiz brand, catering to the preferences and lifestyle of a female customer named Sarah, aged 30-45, living in coastal cities or towns with a professional background:

1. Primary Color: **Coastal Breeze Blue**
   - Hex Code: 
                            
                            #5DA9C4
                        
   - Description: A serene blue that reflects the calmness of the ocean and the sky, resonating with Sarah's love for the beach and her coastal environment.

2. Main Color: **Dune Sand Beige**
   - Hex Code: 
                            
                            #E4D5B7
                        
   - Description: A soft, neutral beige that mimics the warm sands of the beach, offering a versatile base for Arconiz's home textile products.

3. Secondary Color: **Sailcloth White**
   - Hex Code: 
                            
                            #F4F4F4
                        
   - Description: A clean and crisp white, representing the high-quality, sustainable materials Arconiz uses, and the simplicity Sarah seeks in her home textiles.

4. Main Accent Color: **Coral Reef Pink**
   - Hex Code: 
                            
                            #FA7268
                        
   - Description: A vibrant, warm pink that adds a touch of playful elegance, echoing Sarah's stylish and fashion-forward sensibilities.

5. Primary Accent Color: **Seagrass Green**
   - Hex Code: 
                            
                            #8DAE68
                        
   - Description: A refreshing green that brings a touch of nature into the home, embodying the brand's commitment to sustainability and Sarah's love for health and wellness.

6. Tertiary Color: **Sunset Lavender**
   - Hex Code: 
                            
                            #9E768F
                        
   - Description: A soothing lavender shade that suggests the tranquil moments of a coastal sunset, perfect for creating a relaxed atmosphere in Sarah's living space.

7. Base Color: **Driftwood Gray**
   - Hex Code: 
                            
                            #A8A8A8
                        
   - Description: A stable and grounding gray that provides a strong foundation for the palette, representing the durability and long-lasting quality that Sarah values in her products.

This palette combines the natural elements of the coastal environment with sophisticated and sustainable touches, ideal for high-end home textiles that cater to an audience seeking quality, style, and environmental consciousness.
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Article Layout

Design Trends

The Future of Color

Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.

"Color is a power which directly influences the soul."

Why it matters

Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.

Abstract

Composition #01

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Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.

Original Palette

Protanopia

Red-blind (approx. 1% of men)

Deuteranopia

Green-blind (approx. 1% of men)

Tritanopia

Blue-blind (very rare)

Achromatopsia

Total color blindness (monochromacy)

Frozen Wave

#5DA9C4

Biscuit Dough

#E4D5B7

White Smoke

#F4F4F4

Rosé

#FA7268

Broccoli

#8DAE68

Drama Queen

#9E768F

Moon Landing

#A8A8A8

Color Wheel Distribution

Harmony Analysis

Dominant Temperature

--

Harmony Type

--

Analyzing color relationships...

Color Values (HSL)

Select Background

Select Text Color

Contrast Analysis

Aa

The quick brown fox jumps over the lazy dog.

Contrast Ratio --

Normal Text

WCAG AA --
WCAG AAA --

Large Text

WCAG AA --
WCAG AAA --

Understanding WCAG Scores

Normal Text

  • AA requires 4.5:1 ratio
  • AAA requires 7.0:1 ratio

Large Text (18pt+ or 14pt+ bold)

  • AA requires 3.0:1 ratio
  • AAA requires 4.5:1 ratio

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Update Your Palette

Current Palette

Frozen Wave
Biscuit Dough
White Smoke
Rosé
Broccoli
Drama Queen
Moon Landing

Company Info: Arconiz is a distinctive online store that offers a wide range of towels and home textiles. The brand is driven by a commitment to creating high-quality, sustainable products. They focus on directly sourcing the highest-quality raw materials, ensuring ethical and fair treatment of workers, and maintaining a strict standard of sustainability. Its product line includes a variety of towel options, such as bath towels, beach towels, travel towels, kitchen towels, throw blankets, throw pillowcases, and towel bundles. Arconiz also offers items in different fabrics, including their signature uniquely soft material, percale, reserve, flannel, and linen, each tailored to specific preferences like softness or breathability., generate a color palette with the primary color, a main color, a secondary color, a main accent color, a primary accent color, a tertiary color, and a base color. Gender: Female Age: 30-45 Location: Coastal cities or towns Relationship Status: Married or in a committed relationship Work: Professional, managerial or entrepreneurial role Interests: Beach vacations, outdoor activities, health and wellness, fashion and style Behaviors: Sarah is a frequent beach-goer who likes to travel to coastal destinations for vacations. She is health-conscious and active, often engaging in outdoor activities like swimming, surfing, and yoga. She values high-quality products that are durable and long-lasting. She prefers to shop online and often reads reviews before making a purchase. Web History: Sarah follows several travel and lifestyle blogs and follows popular influencers on social media platforms like Instagram and Pinterest. She often searches for beach vacation destinations, travel gear, and outdoor activities. Pain Points: Sarah is frustrated with low-quality beach towels that are bulky, heavy, and take a long time to dry. She often struggles with removing sand from her towels and finds it challenging to pack all of her beach gear in her suitcase. Goals: Sarah wants to find a beach towel that is lightweight, quick-drying, and sand-free. She is willing to invest in high-quality products that will last a long time and enhance her beach vacation experience.

Try these examples: