Company Info: Arconiz is a distinctive online store that offers a wide range of towels and home textiles. The brand is driven by a commitment to creating high-quality, sustainable products. They focus on directly sourcing the highest-quality raw materials, ensuring ethical and fair treatment of workers, and maintaining a strict standard of sustainability. Its product line includes a variety of towel options, such as bath towels, beach towels, travel towels, kitchen towels, throw blankets, throw pillowcases, and towel bundles. Arconiz also offers items in different fabrics, including their signature uniquely soft material, percale, reserve, flannel, and linen, each tailored to specific preferences like softness or breathability., generate a color palette with the primary color, a main color, a secondary color, a main accent color, a primary accent color, a tertiary color, and a base color. Gender: Female Age: 30-45 Location: Coastal cities or towns Relationship Status: Married or in a committed relationship Work: Professional, managerial or entrepreneurial role Interests: Beach vacations, outdoor activities, health and wellness, fashion and style Behaviors: Sarah is a frequent beach-goer who likes to travel to coastal destinations for vacations. She is health-conscious and active, often engaging in outdoor activities like swimming, surfing, and yoga. She values high-quality products that are durable and long-lasting. She prefers to shop online and often reads reviews before making a purchase. Web History: Sarah follows several travel and lifestyle blogs and follows popular influencers on social media platforms like Instagram and Pinterest. She often searches for beach vacation destinations, travel gear, and outdoor activities. Pain Points: Sarah is frustrated with low-quality beach towels that are bulky, heavy, and take a long time to dry. She often struggles with removing sand from her towels and finds it challenging to pack all of her beach gear in her suitcase. Goals: Sarah wants to find a beach towel that is lightweight, quick-drying, and sand-free. She is willing to invest in high-quality products that will last a long time and enhance her beach vacation experience.
Palette Description
Based on the provided information, the color palette for Arconiz could be designed to reflect the coastal and wellness-focused lifestyle of their target audience. Here's a color palette with color names, hex codes, and descriptions:
1. Primary Color
- Name: Coastal Blue
- Hex Code:
#4A90A4
- Description: This serene blue color evokes the calming vibes of the ocean and coastal living, reflecting the brand's connection to beach vacations and coastal destinations.
2. Main Color
- Name: Sand Dune
- Hex Code:
#E8D5A5
- Description: A warm, sandy hue that represents the beach and outdoor activities, mirroring the natural tones of sun-kissed shores and sandy landscapes.
3. Secondary Color
- Name: Seafoam Green
- Hex Code:
#6EBD95
- Description: A refreshing green shade reminiscent of the seafoam and lush coastal vegetation, symbolizing a connection with nature and wellness.
4. Main Accent Color
- Name: Coral Reef
- Hex Code:
#FF7E6D
- Description: A vibrant coral color that adds a pop of energy and playfulness, reflecting the vibrant beach lifestyle and outdoor activities embraced by the target audience.
5. Primary Accent Color
- Name: Sunshine Yellow
- Hex Code:
#FFD166
- Description: A cheerful and uplifting yellow shade that represents the warmth of the sun, radiating positivity and joy, adding a touch of vibrancy to the palette.
6. Tertiary Color
- Name: Ocean Wave
- Hex Code:
#70C3E8
- Description: A cool, tranquil blue that captures the essence of ocean waves, complementing the primary coastal blue and enhancing the overall beach-inspired theme.
7. Base Color
- Name: Seashell White
- Hex Code:
#F7F5F2
- Description: A soft, neutral white tone that serves as the base color, symbolizing purity and cleanliness, and providing a versatile backdrop for the other vibrant hues.
This color palette reflects the coastal, beach-oriented lifestyle and wellness-focused interests of the target audience, while also incorporating elements of durability, sustainability, and high-quality products.