Color Palette:
1. Color Name: Royal Blue
   Hex Code: 
                            
                            #4169E1
                        
   Description: Represents the valuable aspect of VRIO analysis, signifying the unique and advantageous qualities of the resources and capabilities.

2. Color Name: Emerald Green
   Hex Code: 
                            
                            #50C878
                        
   Description: Symbolizes the rarity factor in VRIO analysis, highlighting the scarce and distinctive nature of certain resources or capabilities.

3. Color Name: Goldenrod
   Hex Code: 
                            
                            #DAA520
                        
   Description: Reflects the imitable aspect of VRIO analysis, portraying the potential for other firms to replicate or imitate certain resources or capabilities.

4. Color Name: Plum
   Hex Code: 
                            
                            #8E4585
                        
   Description: Represents the organization's resources or capabilities that are organized in a way that enables sustained competitive advantage, as indicated in the VRIO framework.

5. Color Name: Silver
   Hex Code: 
                            
                            #C0C0C0
                        
   Description: Represents the neutral or non-valuable aspects in VRIO analysis, signifying resources or capabilities that do not contribute significantly to the competitive advantage.

6. Color Name: Crimson
   Hex Code: 
                            
                            #DC143C
                        
   Description: Symbolizes the resources or capabilities that are considered as costly to exploit or utilize, as evaluated in the VRIO analysis.