Caba Is A Peer To Peer Marketplace Connecting Shoppers Looking For Items They Can’t Buy Locally, With Travellers Who Can Deliver These Products En Route.
About This Color Palette
Color Palette:
1. Ocean Blue
Hex Code:
#0077B6
Description: Represents the vastness of the ocean and the global connectivity of the marketplace.
2. Sunshine Yellow
Hex Code:
#FFD166
Description: Symbolizes the warmth and positivity of connecting shoppers and travellers.
3. Traveler Green
Hex Code:
#2EC4B6
Description: Reflects the eco-friendly aspect of travellers delivering products en route.
4. Wanderlust Purple
Hex Code:
#955196
Description: Evokes a sense of adventure and exploration in seeking unique items.
5. Local Red
Hex Code:
#D62828
Description: Signifies the connection to local communities and the importance of supporting local businesses.
6. Marketplace Gray
Hex Code:
#4A4E4D
Description: Represents the neutrality and professionalism of the online marketplace platform.
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Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
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Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Brilliant Blue
#0077B6
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Chickadee
#FFD166
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Treasured Teal
#2EC4B6
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Vicious Violet
#955196
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Red Hot Chili Pepper
#D62828
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Cover of Night
#4A4E4D
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Theory Analysis
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Harmony Analysis
Dominant Temperature
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Harmony Type
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Analyzing color relationships...
Color Values (HSL)
Background Color
Colors
Text Color
Colors
Preview & Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
AI Contrast Fix Suggestions
Suggests background & text tweaks to reach WCAG targets.
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Ready to suggest tweaks for AA/AAA.
Suggested pairs
Shortest hop that clears WCAG AA/AAA.
Understanding Contrast Ratios
4.5:1 (Level AA)
The minimum required contrast ratio for normal text to be considered accessible under WCAG 2.1 Level AA. For large text, the requirement is lower at 3.0:1. This is the standard target for most web content.
7.0:1 (Level AAA)
The "gold standard" for accessibility. Achieving a 7.0:1 ratio ensures that your text is readable even for people with significant vision loss. For large text, the AAA requirement is 4.5:1.
What counts as Large Text?
WCAG defines large text as anything 18pt (approx. 24px) or larger, or 14pt (approx. 18.66px) and bold or larger. Most headings fall into this category.
Why it matters
Proper contrast is essential for everyone, but especially for people with color blindness, low vision, or those viewing screens in bright sunlight.