Color Palette for Excel 11 Columns for Amazon Product Research:

1. Color Name: Royal Blue
   Hex Code: 
                            
                            #4169E1
                        
   Description: Represents professionalism and trustworthiness, ideal for highlighting important data in Excel.

2. Color Name: Lime Green
   Hex Code: 
                            
                            #32CD32
                        
   Description: Represents growth and freshness, perfect for indicating positive trends in sales or rankings.

3. Color Name: Goldenrod
   Hex Code: 
                            
                            #DAA520
                        
   Description: Adds a touch of warmth and vibrancy to your Excel sheet, suitable for highlighting key performance indicators.

4. Color Name: Teal
   Hex Code: 
                            
                            #008080
                        
   Description: Evokes a sense of stability and reliability, great for organizing different categories in your Amazon product research.

5. Color Name: Coral
   Hex Code: 
                            
                            #FF7F50
                        
   Description: Adds a pop of color and energy to your Excel columns, ideal for drawing attention to specific product data.

6. Color Name: Lavender
   Hex Code: 
                            
                            #E6E6FA
                        
   Description: Creates a calming and soothing effect, perfect for differentiating between various product research metrics in Excel.