### Color Palette for a Multi-Brand Sports Store

**Palette Description:**  
This color palette embodies the energy and dynamism of a multi-brand sports store featuring iconic brands like Nike, Adidas, and Puma. The colors are carefully selected to reflect the spirit of competition, athleticism, and modernity, appealing to sports enthusiasts and casual shoppers alike.

| Color Name        | Hex Code | Description                                    |
|-------------------|----------|------------------------------------------------|
| **Electric Blue** | 
                            
                            #0072CE
                          | A vibrant blue that captures the essence of high energy and excitement, reminiscent of athletic performance. |
| **Fiery Red**     | 
                            
                            #FF3D00
                          | This bold red symbolizes passion and drive, encouraging customers to push their limits. It adds a striking contrast to the palette. |
| **Jet Black**     | 
                            
                            #1C1C1C
                          | A deep black that represents sophistication and strength, offering a sleek foundation for the vibrant colors. |
| **Lime Green**    | 
                            
                            #A8D600
                          | A fresh and lively green that conveys growth and vitality, appealing to eco-conscious consumers and adding a pop of color. |
| **Pure White**    | 
                            
                            #FFFFFF
                          | A crisp white that signifies clarity and cleanliness, providing balance and allowing other colors to stand out. |
| **Steel Gray**    | 
                            
                            #7D7F7D
                          | A modern gray that adds depth and neutrality, complementing the bolder colors while grounding the overall look. |

### Summary:
This palette combines energetic and bold colors with neutral tones, making it ideal for a multi-brand sports store. Together, they create an inviting atmosphere that showcases the diverse offerings of various athletic brands while maintaining a cohesive and modern aesthetic.