Corporate Branding Palette
About This Color Palette
<Corporate Branding Palette>
1. Primary Brand Color -
#1E4DA9
- A strong blue that conveys trust, reliability, and professionalism. Ideal for backgrounds and main branding elements.
2. Secondary Brand Color -
#A91E24
- A bold red that represents passion, energy, and urgency. Great for calls to action and highlights.
3. Accent Color -
#4CAF50
- A fresh green that symbolizes growth, harmony, and sustainability. Perfect for eco-friendly messaging and positive associations.
4. Neutral Color -
#F5F5F5
- A soft off-white that provides balance and lightness. Suitable for backgrounds and to create space between vibrant colors.
5. Dark Neutral -
#333333
- A deep charcoal that offers sophistication and elegance. Ideal for text and to create contrast against lighter colors.
Color Palette Description
This corporate branding palette balances a trustworthy blue and a passionate red with a fresh green accent. The addition of a neutral off-white and deep charcoal enriches the palette, offering versatility and elegance. The green accent reinforces themes of growth and sustainability, making it suitable for brands focused on environmental consciousness.
Usage Recommendations
- Use #1E4DA9 as the primary color for backgrounds, headers, and logo designs to establish trust.
- Implement #A91E24 for call-to-action buttons and important notices to create urgency and grab attention.
- Apply #4CAF50 as an accent for eco-friendly messaging, highlighting benefits, or positive calls to action.
- Utilize #F5F5F5 for backgrounds or areas needing a light touch to ensure content is easy to read.
- Use #333333 for text, ensuring readability and sophistication across your materials.
Follow-Up Questions
- Would you like any specific shades or variations of these colors?
- Are there any particular applications (e.g., web, print, branding) you need to consider?
- Do you have any existing materials that you want to align with this new palette?
Overview
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Primary Brand Color
#1E4DA9
Secondary Brand Color
#A91E24
Accent Color
#4CAF50
Neutral Color
#F5F5F5
Dark Neutral
#333333
Color Wheel Distribution
Harmony Analysis
Dominant Temperature
--
Harmony Type
--
Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio