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Corporate Branding Palette

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Primary Color #60053e
Complementary Color #f6a600
Background Color #f4e1c1
Accent Color #00bfae
Additional Accent Color #6a4e9d
#60053e Primary Color
#f6a600 Complementary Color
#f4e1c1 Background Color
#00bfae Accent Color
#6a4e9d Additional Accent Color

Corporate Branding Palette

About This Color Palette

 < Corporate Branding Palette >
1. Primary Color - 
                            
                            #60053e
                         - A deep, rich burgundy that conveys professionalism and sophistication, ideal for a strong brand presence.
2. Complementary Color - 
                            
                            #f6a600
                         - A vibrant amber that adds warmth and energy, creating a dynamic contrast with the primary color.
3. Background Color - 
                            
                            #f4e1c1
                         - A soft, parchment-like beige that provides a neutral, warm backdrop, enhancing readability and comfort.
4. Accent Color - 
                            
                            #00bfae
                         - A vibrant teal green that embodies freshness and energy, perfect for highlighting important elements and creating a striking, modern look.
5. Additional Accent Color - 
                            
                            #6a4e9d
                         - A soft, bluish-purple that adds a touch of elegance and creativity, harmonizing beautifully with the primary color and enhancing the overall palette.

This updated palette features a striking teal green that injects vibrancy and life into the branding, while the bluish-purple accent introduces a unique and sophisticated element. Together, they create a fresh, modern aesthetic suitable for a dynamic corporate identity.

Usage Recommendations:

  • Use the primary color for your logo and key branding elements to establish a strong identity.
  • The complementary amber is perfect for calls to action, highlights, or buttons, ensuring they stand out.
  • Implement the background color for web pages, brochures, and stationary to create an inviting and readable environment.
  • The vibrant teal green can be utilized for accentuating key elements in marketing materials, illustrations, and graphics, adding an energetic and modern feel.
  • The bluish-purple can serve well in text, icons, or secondary elements, providing a touch of elegance and creativity to the design.

What specific applications do you plan for this color palette? Are there any other adjustments or elements you would like to consider?

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Logo Variations

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BrandName
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Business Card

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BrandName

John Doe

Creative Director

john.doe@brandname.com

+1 (555) 123-4567

www.brandname.com

Type Scale

Heading 1

Bold / 48px

Heading 2

Bold / 36px

Heading 3

Bold / 30px

Heading 4

Bold / 24px

Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Regular / 16px

Article Layout

Design Trends

The Future of Color

Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.

"Color is a power which directly influences the soul."

Why it matters

Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.

Abstract

Composition #01

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variables.css

          

Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.

Original Palette

Protanopia

Red-blind (approx. 1% of men)

Deuteranopia

Green-blind (approx. 1% of men)

Tritanopia

Blue-blind (very rare)

Achromatopsia

Total color blindness (monochromacy)

Shades & Tints

Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.

Primary Color

#60053e

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Complementary Color

#f6a600

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Background Color

#f4e1c1

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Accent Color

#00bfae

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Additional Accent Color

#6a4e9d

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Color Wheel Distribution

Harmony Analysis

Dominant Temperature

--

Harmony Type

--

Analyzing color relationships...

Color Values (HSL)

Select Background

Select Text Color

Contrast Analysis

Aa

The quick brown fox jumps over the lazy dog.

Contrast Ratio --

Normal Text

WCAG AA --
WCAG AAA --

Large Text

WCAG AA --
WCAG AAA --

Understanding WCAG Scores

Normal Text

  • AA requires 4.5:1 ratio
  • AAA requires 7.0:1 ratio

Large Text (18pt+ or 14pt+ bold)

  • AA requires 3.0:1 ratio
  • AAA requires 4.5:1 ratio

What would you like to do?

Other Similar Palettes

#60053e
#f6a600
#f4e1c1
#4a6d5b
#e1b7a0
#60053e
#f6a600
#f4e1c1
#2abf9c
#a76b9b
#60053e
#f6a600
#f4e1c1
#1e4d2b
#4b2e83
#60053e
#f6a600
#f4e1c1
#4b8b6b
#7a4b9e
#60053e
#f6a600
#f4e1c1
#4b8b6b
#6e4c9c
#60053e
#f6a600
#f4e1c1
#4b8b6b
#6e4c9c

Update Your Palette

Current Palette

Primary Color
Complementary Color
Background Color
Accent Color
Additional Accent Color

Corporate Branding Palette

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