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Political Branding Palette

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Primary Blue #2c84dc
Deep Navy #1a3e7a
Bright Red #e63946
Soft Gray #f1f1f1
Warm Gold #f6a600
Fresh Green #6ab04c
#2c84dc Primary Blue
#1a3e7a Deep Navy
#e63946 Bright Red
#f1f1f1 Soft Gray
#f6a600 Warm Gold
#6ab04c Fresh Green

Political Branding Palette

About This Color Palette

 <Political Branding Palette>
1. Primary Blue - 
                            
                            #2c84dc
                         - A strong, trustworthy blue that conveys stability and confidence, ideal for the main branding elements.
2. Deep Navy - 
                            
                            #1a3e7a
                         - A darker shade that adds depth and professionalism, suitable for backgrounds and text to enhance readability.
3. Bright Red - 
                            
                            #e63946
                         - An energetic accent color that evokes passion and urgency, perfect for calls to action or highlighting important messages.
4. Soft Gray - 
                            
                            #f1f1f1
                         - A light neutral that provides balance and helps other colors pop, recommended for backgrounds and secondary elements.
5. Warm Gold - 
                            
                            #f6a600
                         - A color symbolizing success and achievement, useful for awards, highlights, or to draw attention to key areas in your branding.
6. Fresh Green - 
                            
                            #6ab04c
                         - Represents growth and hope, ideal for highlighting positive initiatives or community-focused messages.

This color palette balances trustworthiness and energy, essential for political branding. The primary blue establishes a sense of reliability, while the accent colors introduce vibrancy and warmth to connect with voters emotionally.

Follow-up Questions:

  1. What specific political context or campaign will this branding be used for?
  2. Are there any existing branding elements or colors that need to be integrated into this palette?
  3. What mediums will this branding be primarily used on (e.g., print, digital, merchandise)?
  4. Do you have any preferences regarding the emotional tone or message you want to convey through the colors?
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Business Card

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John Doe

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john.doe@brandname.com

+1 (555) 123-4567

www.brandname.com

Type Scale

Heading 1

Bold / 48px

Heading 2

Bold / 36px

Heading 3

Bold / 30px

Heading 4

Bold / 24px

Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Regular / 16px

Article Layout

Design Trends

The Future of Color

Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.

"Color is a power which directly influences the soul."

Why it matters

Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.

Abstract

Composition #01

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variables.css

          

Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.

Original Palette

Protanopia

Red-blind (approx. 1% of men)

Deuteranopia

Green-blind (approx. 1% of men)

Tritanopia

Blue-blind (very rare)

Achromatopsia

Total color blindness (monochromacy)

Shades & Tints

Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.

Primary Blue

#2c84dc

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Deep Navy

#1a3e7a

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Bright Red

#e63946

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Soft Gray

#f1f1f1

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Warm Gold

#f6a600

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Fresh Green

#6ab04c

Tints

(Mixed with white - lighter)

Original

Shades

(Mixed with black - darker)

Color Wheel Distribution

Harmony Analysis

Dominant Temperature

--

Harmony Type

--

Analyzing color relationships...

Color Values (HSL)

Select Background

Select Text Color

Contrast Analysis

Aa

The quick brown fox jumps over the lazy dog.

Contrast Ratio --

Normal Text

WCAG AA --
WCAG AAA --

Large Text

WCAG AA --
WCAG AAA --

Understanding WCAG Scores

Normal Text

  • AA requires 4.5:1 ratio
  • AAA requires 7.0:1 ratio

Large Text (18pt+ or 14pt+ bold)

  • AA requires 3.0:1 ratio
  • AAA requires 4.5:1 ratio

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Update Your Palette

Current Palette

Primary Blue
Deep Navy
Bright Red
Soft Gray
Warm Gold
Fresh Green

Political Branding Palette

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