Corporate Branding Palette
About This Color Palette
< Corporate Branding Palette >
1. Primary Color -
#60053e
- A deep, rich burgundy that conveys professionalism and sophistication, ideal for a strong brand presence.
2. Complementary Color -
#f6a600
- A vibrant amber that adds warmth and energy, creating a dynamic contrast with the primary color.
3. Background Color -
#f4e1c1
- A soft, parchment-like beige that provides a neutral, warm backdrop, enhancing readability and comfort.
4. Accent Color -
#2e3a24
- A deep forest green that symbolizes growth and stability, perfect for highlighting important elements and creating a natural balance.
5. Additional Accent Color -
#c9b19c
- A light taupe that complements the primary and secondary colors, adding a touch of elegance and subtlety to the palette.
This cohesive palette combines strong, professional colors with warmth and stability, suitable for corporate branding. The deep burgundy and amber create a striking logo, while the light parchment background ensures clarity and readability. The forest green adds a touch of nature and balance, making it ideal for brands that want to be seen as reliable and grounded.
Usage Recommendations:
- Use the primary color for logo and key branding elements.
- The complementary color can be applied for calls to action, highlights, or buttons.
- Implement the background color for web pages, brochures, and stationary to ensure a warm, inviting feel.
- The forest green works well for accents in marketing materials or as a color in graphics and illustrations.
- The light taupe can be utilized in text or secondary elements to maintain a sophisticated look.
What type of brand or industry are you focusing on? Do you have any specific design elements or applications in mind for this palette?
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
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Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Shades & Tints
Explore lighter variations (tints) and darker variations (shades) of each color. Click any color to copy its hex code.
Primary Color
#60053e
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Complementary Color
#f6a600
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Background Color
#f4e1c1
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Accent Color
#2e3a24
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Additional Accent Color
#c9b19c
Tints
(Mixed with white - lighter)Original
Shades
(Mixed with black - darker)Color Wheel Distribution
Harmony Analysis
Dominant Temperature
--
Harmony Type
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Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio