Corporate Branding Palette
About This Color Palette
< Corporate Branding Palette >
1. Primary Color -
#60053e
- A deep, rich burgundy that conveys professionalism and sophistication, ideal for a strong brand presence.
2. Complementary Color -
#f6a600
- A vibrant amber that adds warmth and energy, creating a dynamic contrast with the primary color.
3. Background Color -
#f4e1c1
- A soft, parchment-like beige that provides a neutral, warm backdrop, enhancing readability and comfort.
4. Accent Color -
#4a6d5b
- A lighter forest green that symbolizes growth and stability while providing a fresh and modern feel, perfect for highlighting important elements.
5. Additional Accent Color -
#e1b7a0
- A soft coral beige that complements the primary and secondary colors, offering warmth and approachability to the palette.
This updated palette maintains a professional and sophisticated appearance while introducing a lighter forest green and a warm coral beige. The lighter green adds a fresh touch to the branding, making it more contemporary and appealing, while the coral beige provides a friendly contrast.
Usage Recommendations:
- Use the primary color for your logo and key branding elements to establish a strong identity.
- The complementary amber can be applied for calls to action, highlights, or buttons to draw attention.
- Implement the background color for web pages, brochures, and stationary to create an inviting and readable environment.
- The lighter forest green is excellent for accentuating important elements in marketing materials, illustrations, and graphics.
- The soft coral beige can serve well in text, icons, or secondary elements to add warmth and approachability.
What specific applications do you envision for this color palette? Are there any other colors or styles you would like to explore?
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Logo Variations
Business Card
John Doe
Creative Director
john.doe@brandname.com
+1 (555) 123-4567
www.brandname.com
Type Scale
Heading 1
Bold / 48pxHeading 2
Bold / 36pxHeading 3
Bold / 30pxHeading 4
Bold / 24pxBody text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Regular / 16pxArticle Layout
The Future of Color
Color trends are evolving rapidly. We are seeing a shift towards more vibrant, expressive palettes that capture attention and evoke emotion.
"Color is a power which directly influences the soul."
Why it matters
Choosing the right color palette is crucial for brand identity. It communicates values without words and creates an instant connection with the audience.
Abstract
Composition #01
Simulate how your palette appears to users with different types of color vision deficiencies. Approximately 8% of men and 0.5% of women have some form of color blindness.
Original Palette
Protanopia
Red-blind (approx. 1% of men)
Deuteranopia
Green-blind (approx. 1% of men)
Tritanopia
Blue-blind (very rare)
Achromatopsia
Total color blindness (monochromacy)
Primary Color
#60053e
Complementary Color
#f6a600
Background Color
#f4e1c1
Accent Color
#4a6d5b
Additional Accent Color
#e1b7a0
Color Wheel Distribution
Harmony Analysis
Dominant Temperature
--
Harmony Type
--
Analyzing color relationships...
Color Values (HSL)
Select Background
Select Text Color
Contrast Analysis
Aa
The quick brown fox jumps over the lazy dog.
Normal Text
Large Text
Understanding WCAG Scores
Normal Text
- AA requires 4.5:1 ratio
- AAA requires 7.0:1 ratio
Large Text (18pt+ or 14pt+ bold)
- AA requires 3.0:1 ratio
- AAA requires 4.5:1 ratio